Accountabilities:

Develop and implement the global communications and marketing strategy, ensuring alignment with business priorities and broader organizational objectives.
Lead strategic marketing initiatives and translate business goals into integrated communications campaigns that strengthen brand awareness, customer engagement, and commercial performance.
Manage the marketing budget, allocate resources effectively, and use performance data and market insights to optimize investments and maximize results.
Plan and execute multichannel marketing campaigns across digital platforms, content marketing, advertising, industry events, trade shows, and product or solution launches.
Strengthen industry positioning and brand authority through thought leadership initiatives, media relations, trade association partnerships, and influencer engagement.
Oversee executive communications and positioning, developing compelling messaging for internal and external leadership engagements.
Drive demand generation through digital marketing, marketing automation, social media, and account-based marketing strategies.
Collaborate with marketing development representatives and sales teams to improve lead generation, lead quality, customer engagement, and conversion throughout the sales pipeline.
Support internal communications initiatives that strengthen employee engagement, organizational alignment, and company culture through intranet content, newsletters, town halls, and change management communications.
Develop and oversee customer-focused marketing materials and sales enablement resources, including case studies, videos, presentations, brochures, and white papers.
Lead, mentor, and develop a small global communications and marketing team, fostering collaboration, accountability, and professional growth.
Work closely with regional communications managers, business leaders, product management, and sales teams to identify market opportunities, share insights, and coordinate global marketing execution.
Manage relationships with external agencies, suppliers, and marketing vendors, ensuring high-quality delivery and consistency across campaigns and communication activities.
Monitor campaign performance, evaluate marketing effectiveness, and continuously refine strategies to deliver measurable business impact.

Requirements

At least 10 years of professional experience in B2B marketing or marketing communications, including global responsibilities within a technical, industrial, or engineering-focused environment.
Proven experience developing and delivering successful global, multichannel marketing and communications strategies.
Strong understanding of industrial markets, ideally including mining, cement, materials, manufacturing, or related technical sectors.
Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear, compelling messages for diverse audiences.
Demonstrated expertise in digital marketing, including SEO, SEM, social media, content marketing, and marketing automation.
Strong understanding of demand generation, account-based marketing, lead management, and customer acquisition strategies.
Experience using data, analytics, and performance indicators to guide marketing decisions, measure campaign effectiveness, and optimize results.
Proven project management capabilities, with the ability to manage multiple priorities, budgets, deadlines, and complex global initiatives.
Previous experience managing external agencies, vendors, and strategic marketing partners.
Demonstrated leadership experience, including the ability to manage, motivate, and develop teams while encouraging collaboration across international and cross-functional environments.
Strong stakeholder management skills, with the confidence to work closely with senior executives, business leaders, sales teams, and regional marketing professionals.
Proficiency with Microsoft Office tools and familiarity with CRM and marketing automation platforms such as Salesforce Pardot or equivalent solutions.

How Jobgether works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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