Accountabilities

Lead and develop the Creator Marketing Services organization across the United States and EMEA, building an effective management structure, clear career development paths, and strong capabilities across the team.

Drive services revenue growth by partnering with Sales on new business opportunities, account expansion, and strategic customer engagements.

Equip Sales and Customer Success teams to qualify, position, and independently sell standardized creator marketing service offerings.

Oversee the end-to-end delivery of creator programs, including creator discovery, casting, outreach, contracting, campaign execution, and performance reporting.

Partner with Data Intelligence teams to integrate data-driven insights into creator selection, campaign strategy, optimization, and post-campaign measurement.

Develop and maintain a standardized catalog of creator marketing services, with clearly defined tiers, scopes, deliverables, and criteria for custom engagements.

Evolve service pricing strategies to reflect delivered value, including testing outcome-based and performance-based pricing models that can support recurring engagements.

Own team billability, utilization, capacity planning, and service margins through accurate time tracking, performance reporting, and early identification of out-of-scope work.

Act as the senior escalation point for customer engagements, developing recovery plans for at-risk accounts and collaborating with Customer Success on account health, renewals, and expansion.

Lead the services strategy for strategic pitches and RFPs, highlighting the value of integrated data, technology, platform capabilities, and data ownership compared with traditional agency models.

Represent the organization as a creator marketing thought leader through industry benchmarks, case studies, client presentations, and speaking opportunities.

Establish scalable processes for creator contracts, payments, usage rights, disclosure requirements, and risk management in partnership with Legal and Finance.

Champion responsible AI adoption by prioritizing initiatives, securing resources, and ensuring AI solutions deliver measurable business value while adhering to governance standards.

Requirements

10+ years of experience in influencer marketing, creator marketing, or social marketing within a brand, agency, or marketing technology environment.

Demonstrated experience leading creator marketing programs for enterprise brands.

At least 4 years of people leadership experience, including managing managers and leading distributed or global teams.

Deep, hands-on understanding of creator program development, casting, contracting, execution, and measurement across platforms such as Instagram, TikTok, and YouTube.

Proven ability to grow a services or agency portfolio through new business development, account expansion, competitive pitches, and RFPs.

Experience owning service delivery, project scope, and profitability, with a strong understanding of utilization, billability, capacity planning, and pricing.

Demonstrated success designing packaged or productized service offerings that commercial teams can confidently position and sell.

Strong analytical and data-informed approach to creator selection, campaign optimization, and performance measurement.

Ability to collaborate with analytics teams and communicate campaign results through clear, compelling performance insights.

Excellent executive presence, with the ability to present strategies and results to senior brand and agency stakeholders.

A clear point of view on the creator marketing industry, supported by client-facing thought leadership, published content, or speaking experience.

Demonstrated ability to sponsor and prioritize responsible AI adoption, secure organizational support, and align AI initiatives with business objectives and governance requirements.

Preferred: Experience with a creator marketing platform or comparable influencer marketing technology.

Preferred: Experience developing outcome-based or performance-based influencer pricing models.

How Jobgether works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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