Accountabilities

As Art Director, Brand & Design, you will oversee creative development and execution across multiple channels while ensuring visual consistency, production quality, and effective team collaboration. Your main responsibilities will include:

Art Direction & Brand Design

Develop creative concepts and visual systems for integrated marketing campaigns, product launches, and ongoing brand initiatives.

Translate brand strategy into clear creative direction, design briefs, and consistent visual execution across customer touchpoints.

Maintain and evolve brand guidelines, design standards, templates, and creative asset libraries.

Direct photography, short-form video, creator content, and product demonstrations, including mood boards, composition, styling, and post-production guidance.

Ensure visual content communicates product benefits effectively and maintains a consistent brand identity.

Hands-On Creative Execution

Personally design key creative assets across e-commerce, social media, email marketing, paid advertising, online marketplaces, sales materials, and brand campaigns.

Develop channel-specific creative for TikTok Shop, paid and organic social media, creator partnerships, and livestream shopping.

Adapt visual storytelling to different platforms and customer purchasing behaviors.

Translate customer questions, hair concerns, cultural insights, and emerging trends into relevant and engaging creative concepts.

Collaborate with Growth, Social, E-Commerce, and Creative Performance teams to refine campaigns using performance data and customer feedback.

Support structured creative testing and continuous optimization to improve engagement and conversion.

Packaging, Retail & Experiential Design

Design packaging, labels, cartons, product kits, and other physical brand materials from initial concepts through production-ready artwork.

Develop retail displays, merchandising materials, signage, and environmental graphics that bring the brand identity into physical spaces.

Coordinate with internal stakeholders and external production vendors on dielines, specifications, proofs, colors, materials, and finishes.

Ensure all creative assets include approved content and complete the necessary cross-functional reviews before production.

Team Leadership & Creative Operations

Manage, mentor, and develop graphic designers through clear creative direction, constructive feedback, and ongoing support.

Establish project priorities, balance team workloads, and ensure accountability for quality and deadlines.

Review creative deliverables for brand consistency, accuracy, channel suitability, and production readiness.

Build scalable creative workflows that improve turnaround times, reduce unnecessary revisions, and maintain high standards.

Establish consistent design practices and creative systems that support the organization's continued growth.

Requirements

The ideal candidate is a strong creative professional who combines exceptional design capabilities with leadership experience, strategic thinking, and a hands-on approach to execution. The following qualifications and skills are required:

At least 5 years of professional experience in brand design, creative development, or a related field, including experience leading designers and providing art direction.

A strong portfolio demonstrating expertise in consumer brand campaigns, photography and short-form video art direction, creator content, packaging, and retail or physical brand experiences.

Advanced proficiency in Adobe Creative Suite and Figma.

Strong expertise in typography, composition, layout, visual storytelling, and image editing.

Practical knowledge of packaging and print production, including dielines, artwork preparation, color management, and proof review.

Experience designing creative assets for e-commerce and digital marketing channels.

Understanding of how visual content supports customer education, brand positioning, engagement, and conversion.

Ability to direct video and motion content, including creative planning and production guidance.

How Jobgether works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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