Technical Content Writer
Accountabilities
- Technical Content Creation: Research, write, edit, and publish high-quality long-form content, including technical blogs, whitepapers, customer case studies, newsletters, and website copy.
- Content Strategy Development: Build and execute content strategies covering enterprise digital experience platforms (DXP), cloud infrastructure, system integrations, managed IT services, data analytics, and artificial intelligence.
- Technical Storytelling: Translate complex technical architectures, solutions, and concepts into accessible and compelling messaging tailored to different audiences, including CIOs, CTOs, IT leaders, and technical professionals.
- SEO Optimization: Develop search-optimized content using keyword research, search intent analysis, competitor benchmarking, and strategic content mapping to improve organic visibility and website performance.
- AEO and GEO Strategy: Create and implement Answer Engine Optimization and Generative Engine Optimization frameworks, including structured FAQs, conversational prompts, and content designed to improve visibility across AI-powered search platforms.
- Subject Matter Expert Collaboration: Work closely with internal technical leaders and subject matter experts to validate technical accuracy, gather insights, and develop authoritative industry perspectives.
- Demand Generation Content: Produce conversion-focused marketing assets, including landing pages, email sequences, social media content, downloadable resources, and campaign materials.
- Marketing and Sales Enablement: Develop engaging presentations, sales decks, webinar materials, conference collateral, and promotional content to support business development and marketing initiatives.
- Competitive and Market Research: Analyze industry trends, competitor positioning, and market opportunities to identify content gaps and develop messaging that addresses customer challenges and business needs.
- Content Repurposing: Transform long-form content into multiple formats, including social media campaigns, visual carousels, newsletters, and subscriber updates to maximize content reach.
- Performance Monitoring: Track content performance, organic traffic, audience engagement, and conversion indicators using tools such as Google Analytics 4 (GA4) and Google Search Console.
- Editorial and Workflow Management: Manage content calendars, creative briefs, publishing schedules, editorial reviews, and brand guidelines while ensuring consistency and quality across all channels.
- AI-Assisted Content Development: Leverage AI writing and research tools responsibly to improve productivity, while ensuring all content is manually reviewed, fact-checked, and aligned with technical and brand standards.
Requirements
- Professional Experience: 3–5 years of experience in B2B technical writing, enterprise technology content creation, or corporate content strategy.
- Writing and Editorial Skills: Exceptional written communication, storytelling, editing, proofreading, structural organization, and research capabilities.
- Technical Knowledge: Ability to understand and communicate complex technical architectures accurately without compromising technical integrity or oversimplifying important concepts.
- Enterprise Technology Expertise: Familiarity with enterprise software ecosystems, SaaS platforms, cloud operations, API design, digital transformation, and modern technology solutions.
- SEO Expertise: Strong understanding of SEO principles, keyword research, search intent optimization, competitive content analysis, and content performance strategies.
- AEO and GEO Knowledge: Familiarity with emerging search optimization approaches, including Answer Engine Optimization and Generative Engine Optimization, is an advantage.
- AI Tool Proficiency: Experience using AI-powered writing and research tools responsibly, combined with strong manual editing, critical thinking, and fact-validation skills.
- Audience Adaptability: Ability to develop engaging and technically accurate content for diverse audiences, ranging from software developers and IT specialists to senior enterprise decision-makers.
How Jobgether works
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
#LI-CL1