Accountabilities:

As Social Media Manager, you will lead the day-to-day execution of the brand's social media strategy, ensuring a consistent, engaging, and recognizable online presence. Your responsibilities will include:

Manage the brand's primary social media accounts, prioritizing X through regular publishing, community engagement, replies, and trend-driven content.

Develop creative content ideas and transform product launches, major wins, industry developments, and global events into engaging social media moments.

Independently produce a wide range of content, including written posts, memes, graphics, and short-form videos, collaborating with the creative team on larger productions.

Monitor online conversations and react quickly to emerging trends and relevant events to maximize visibility and engagement.

Maintain a distinctive, bold, and entertaining brand voice while ensuring all communications remain aligned with brand values and reputation.

Manage sensitive conversations, online controversies, and negative sentiment with sound judgment and effective communication strategies.

Identify, develop, and manage partnerships with key opinion leaders (KOLs) and content creators to amplify campaigns and increase reach.

Collaborate with product and marketing teams on launches, announcements, and promotional initiatives.

Monitor social media performance, including reach, engagement, and traffic, and translate insights into clear performance reports and actionable recommendations.

Requirements

The ideal candidate is highly creative, proactive, and deeply familiar with internet culture, particularly within the cryptocurrency, iGaming, and sports betting communities. You should be comfortable creating content independently while balancing originality with strong brand awareness. Key qualifications include:

Proven experience managing social media accounts and developing engaging content, preferably for consumer-facing digital brands.

Strong knowledge of internet culture, crypto communities, and iGaming and sports betting audiences, particularly on X.

Excellent copywriting skills, with the ability to create witty, original, sharp, and relevant posts quickly.

Hands-on content creation skills, including the ability to independently produce memes, graphics, and short-form videos without relying entirely on designers or editors.

A strong understanding of brand voice and the ability to distinguish attention-grabbing content from messaging that could damage brand reputation.

Confidence in managing sensitive online discussions, controversy, and reputational challenges with composure and strategic judgment.

Experience working with KOLs, influencers, or content creators and managing partnerships designed to generate measurable results.

Ability to interpret social media metrics, including reach, engagement, and traffic, and use performance data to improve content strategies.

A proactive and independent working style, with strong initiative, organization, and the ability to deliver consistently without close supervision.

Comfort working within the online casino and sports betting industry.

Nice to have:

Previous experience working directly in the iGaming industry.

A portfolio of successful social media posts or campaigns demonstrating strong engagement or viral reach.

A strong awareness of innovative brands and social media accounts that successfully use humor and distinctive communication to engage audiences.

Benefits

Competitive compensation.

Fully remote working environment with an international, globally distributed team.

Significant ownership and creative autonomy over the social media voice and identity of a growing brand.

Opportunities for professional development and career progression as the team expands.

Direct collaboration with marketing, product, and creative teams.

The opportunity to make a measurable impact on brand awareness, community engagement, and business growth.

How Jobgether works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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