Accountabilities

Own and develop the creative strategy and roadmap across Mexico and other Latin American markets, aligning creative priorities with business objectives, campaign performance, and testing opportunities.

Research, develop, and pitch innovative creative concepts that support paid media, App Store Optimization (ASO), and partner marketing initiatives.

Analyze market trends, competitor activities, consumer behavior, and customer insights to identify new creative opportunities across paid, organic, and partner channels.

Collaborate with Growth Marketing teams to establish testing schedules, campaign structures, and creative performance objectives.

Monitor and evaluate creative performance weekly using analytics platforms such as Omni, identifying opportunities to continue, optimize, refresh, or replace existing assets.

Translate creative performance metrics into actionable insights and communicate recommendations to internal teams, contractors, and creative partners.

Lead creative production from concept development to final delivery, including copywriting, scripting, visual direction, and detailed project briefs.

Prepare and manage creative briefs through project management tools such as Jira, ensuring clear objectives, specifications, and deliverables for internal designers and external contractors.

Coordinate production timelines, allocate assignments according to creative formats and contractor availability, manage feedback rounds, and ensure deadlines are met.

Review and approve creative deliverables, prepare final assets for campaign launches, establish naming conventions, and coordinate handovers to Growth Marketing teams.

Manage creative production budgets by reviewing contractor invoices, maintaining accurate budget trackers, and coordinating payments with Accounting.

Adapt successful creative concepts to different Latin American markets, ensuring cultural relevance, appropriate messaging, and compliance with local legal and regulatory requirements.

Work closely with Brand, Product, and Customer Research teams to align creative initiatives with brand campaigns, product launches, updates, and emerging customer insights.

Participate in partner meetings and develop creative and growth initiatives that help external partners activate marketing programs and expand customer reach.

Support creative production across multiple countries, collaborating with international teams and maintaining flexibility when coordinating with colleagues in the United States and Asia.

Requirements

At least 5 years of experience in creative strategy, preferably within an advertising agency or an in-house marketing team.

Proven experience developing and executing creative campaigns that generate measurable results in performance marketing.

Strong understanding of marketing principles, brand positioning, creative development, and consumer behavior.

Fluency in both Spanish and English, with excellent Spanish copywriting skills and the ability to create natural, engaging, and culturally relevant messaging.

Demonstrated experience managing freelance designers, creative contractors, or external production partners, including budgets, timelines, and deliverables.

Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively across teams, markets, and stakeholders.

Strong project management and organizational skills, with the ability to manage multiple creative projects and competing priorities.

Proficiency in creative research and project management tools, particularly Jira, as well as marketing analytics platforms such as Google Analytics, Adjust, Looker, and Excel.

Preferred Skills & Experience:

At least 3 years of experience working closely with performance marketing teams.

At least 3 years of experience in graphic design or motion design.

Familiarity with marketing within regulated financial services, including advertising disclaimers, compliance standards, and local regulatory requirements.

Strong cultural understanding of Latin American markets beyond Mexico, including Guatemala and the Dominican Republic.

How Jobgether works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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