London – Head of Commercial UK

FTC 12 months - Maternity Cover

Ekimetrics UK | London

Experience: 10+ years

Reports to: UK & Northern Europe General Manager

Key stakeholders: UK & Northern Europe Partners, Senior Leadership, Global Commercial Teams

Direct reports: Commercial Manager

About the Role

Ekimetrics is looking for a Head of Commercial to accelerate growth in the UK & Northern Europe (Scandinavia, DACH), drive new business, and strengthen commercial performance.

We are looking for a commercially ambitious, well-connected individual who can proactively identify opportunities, generate leads, build strong relationships across the UK marketing and effectiveness ecosystem, and help Ekimetrics open new, large enterprise accounts.

Working closely with the UK General Manager, Partners and delivery teams, you will play a central role in driving new business, developing a strong pipeline, converting opportunities into revenue and supporting the expansion of existing client relationships.

You will also lead and continuously improve our commercial engine, from prospect development and RFP management to negotiations, pipeline forecasting, commercial content and sales enablement.

This hands-on leadership role combines business development, relationship building, commercial acumen, and operational excellence. You will manage and develop a Commercial Manager, while working closely with Partners to win and grow strategic client accounts.

Key Responsibilities

1. Business Development & Lead Generation

Drive new business development, contributing to an annualised new business revenue target of £3m+.

Proactively identify, qualify and develop new business opportunities across priority sectors and target accounts.

Generate leads through direct outreach, networking, referrals, industry relationships and targeted business development initiatives.

Build and nurture a strong network of senior marketing, insights, analytics and effectiveness decision-makers

Help open new large enterprise accounts, securing senior-level introductions and developing opportunities into qualified commercial engagements.

Work closely with Partners to progress opportunities, develop senior client relationships and convert new business.

Support account growth and renewal opportunities alongside Partners and client delivery leads.

2. Proposals & Pitches

Lead end-to-end RFP processes, ensuring high-quality, differentiated and commercially compelling proposals.

Coordinate Partners, subject matter experts and delivery teams throughout the sales process.

Shape winning pitch strategies, value propositions and competitive positioning.

Lead commercial pitch preparation and participate in senior executive-level client presentations.

Track and improve proposal conversion rates, capturing lessons learned and embedding best practices.

3. Procurement & Contracting

Manage commercial negotiations, procurement processes and contracting in collaboration with Partners and relevant support functions.

Coordinate the development of Statements of Work, pricing proposals and commercial terms.

Ensure consistency in pricing approaches, contractual standards and margin discipline.

Identify commercial risks and ensure timely escalation and resolution.

4. Pipeline & Revenue Management

Own the commercial pipeline management process, ensuring visibility, accuracy and disciplined opportunity progression.

Establish robust reporting and forecasting processes to support revenue planning and business decisions.

Drive adoption and effective use of commercial tools

Monitor key commercial performance indicators, including pipeline coverage, conversion rates, deal velocity and forecast accuracy.

Identify commercial risks, bottlenecks and opportunities for improved conversion.

Support structured account planning and monitor renewal opportunities and client growth potential.

5. Commercial Content & Sales Enablement

Develop and maintain high-quality commercial materials, including proposals, credentials, case studies and client presentations.

Translate Ekimetrics' technical capabilities and innovations into compelling, client-oriented value propositions.