About the Role

We are seeking a proactive and experienced Senior Digital Marketing Specialist to take ownership of a broad range of digital marketing initiatives within the cybersecurity sector.

This role is ideal for an autonomous marketer who combines strategic thinking with hands-on execution. You will identify opportunities, solve problems independently, and provide commercially focused recommendations to leadership while driving brand awareness, lead generation, and business growth.

You will join a small, agile team where initiative, accountability, adaptability, and measurable outcomes are highly valued.

About the Client

You will be working with an established Australian cybersecurity business that helps organisations identify, implement, and manage cybersecurity solutions suited to their needs. As the organisation continues to evolve, it is strengthening its digital marketing capability to support brand growth, lead generation, and broader commercial objectives.

The environment is fast-paced and collaborative, with a strong emphasis on autonomy, continuous improvement, and the effective use of AI within modern marketing workflows.

Ideal Profile

Essential Experience

Minimum 5 years of experience in digital marketing or marketing management

Proven ability to independently manage marketing initiatives with minimal supervision

Strong content marketing and copywriting capabilities

Hands-on website management experience

Experience using HubSpot CRM and marketing automation

Demonstrated experience planning and managing digital campaigns

Experience analysing campaign performance and identifying optimisation opportunities

Strong understanding of customer journeys, lead generation, and lead qualification

Excellent written and verbal English communication skills

Technical Skills

HubSpot

Figma

Claude AI and other AI-powered marketing tools

Google Workspace

Website CMS platforms

Marketing analytics platforms

Experience integrating AI into marketing workflows will be highly regarded

Professional Attributes

Highly proactive, organised, and accountable

Self-motivated and comfortable working independently

Curious and commercially minded

Confident in making recommendations and asking questions

Strong critical thinking and problem-solving abilities

Solution-oriented and adaptable in a changing environment

Receptive to constructive feedback and committed to continuous improvement

Focused on achieving strong business outcomes

Responsibilities

Digital Marketing & Website Management

Manage and continuously improve the company website

Create, update, and publish engaging website content

Develop landing pages and campaign-specific pages

Optimise website performance and user experience

Maintain consistency across marketing content and brand standards

Content Creation

Develop high-quality written and visual marketing content

Create downloadable lead magnets and gated resources

Produce blogs, case studies, whitepapers, and marketing collateral

Design graphics and digital assets using Figma and AI-assisted workflows

Repurpose content effectively across multiple marketing channels

Marketing Automation & CRM

Manage marketing activities within HubSpot

Build and maintain lead capture workflows

Ensure gated content and lead capture processes integrate effectively with HubSpot

Develop and maintain lead scoring processes

Collaborate with sales to ensure marketing-generated leads are appropriately qualified

Support campaign reporting, analysis, and optimisation

Campaign Management

Plan and execute digital marketing campaigns

Monitor campaign performance and analyse marketing data

Recommend improvements based on performance insights

Support SEO and website optimisation initiatives

Webinar & Event Coordination

Coordinate online webinars from planning through delivery

Manage registrations and attendee communications

Prepare presentation and supporting marketing assets

Support presenters during live webinar delivery

AI-Driven Marketing

Leverage AI tools to improve marketing productivity, creativity, and outcomes

Apply AI to content creation and campaign planning