Who We Are Looking For

We are looking for a commercially driven, analytical, and self-directed marketing leader ready to own a division outright for the first time — or to take a meaningful step up in complexity and autonomy.

This is a build role. You will inherit a growing, multi-brand, multi-country portfolio without an existing team, and your first task is to bring structure, clarity, and commercial accountability to it. You should be energized rather than daunted by that: comfortable rolling your sleeves up on execution while simultaneously designing the operating model, processes, and eventual team structure that will scale the division.

You thrive where strategy, execution, and cross-functional alignment intersect. You are practical over theoretical, decisive with imperfect information, and confident influencing senior stakeholders without formal authority over them. You are curious about a segment you may not know deeply yet, and willing to become the internal expert on it.

Role Overview

Daniels Health is seeking a commercially minded Marketing Director to lead end-to-end marketing strategy and execution for our Hazardous Waste Division across the United States, Canada, and the United Kingdom — a portfolio of three distinct brands serving the non-healthcare hazardous waste segment.

Reporting directly to the Chief Marketing Officer, this role owns market positioning, commercial go-to-market, and measurable pipeline contribution for the division. It sits alongside our Healthcare Waste marketing leadership within a wider global marketing function, drawing on shared digital, design, content, and marketing operations capability while retaining full ownership of divisional strategy and outcomes.

This position is dedicated exclusively to the hazardous waste segment. It is not a healthcare marketing role.

What You Will Do

Divisional Strategy & Positioning

Own and evolve the marketing strategy for the Hazardous Waste Division and its constituent brands, ensuring alignment to commercial targets and regional market requirements.

Develop value messaging and positioning frameworks for each brand that reflect current market needs, competitive dynamics, and sales insight.

Identify and prioritize growth opportunities across brands, regions, and service verticals, applying a clear rationale for where investment is directed and where it is withdrawn.

Serve as the internal subject matter authority on the hazardous waste market, competitive set, and buyer landscape.

Commercial Alignment & Revenue Enablement

Partner with regional Sales Leadership to develop and execute integrated go-to-market programs that increase pipeline generation and accelerate revenue.

Build understanding of market trends, revenue and margin characteristics across customer and service verticals, and translate that into refined investment focus.

Own commercial marketing content for the division — including proposals, sales presentations, capability materials, and RFP support — ensuring consistency, quality, and commercial relevance.

Drive internal adoption of marketing programs across sales teams: set benchmarks, establish process accountability, and bring stakeholders on the journey.

Campaign & Channel Direction

Define campaign strategy, audience focus, and messaging across all divisional channels, partnering with the Digital and Demand Generation function to execute paid media, SEO, email automation, and conversion pathways.

Ensure cross-functional alignment with Content, Design, Digital, and Sales to deliver cohesive, high-impact initiatives.

Maintain clear ownership boundaries: this role owns divisional messaging, audience strategy, and commercial priority; channel execution is delivered in partnership with shared services.

Analytics, Reporting & Accountability

Establish and maintain a reporting framework that measures marketing effectiveness, channel performance, and pipeline contribution for the division.

Own monthly divisional pipeline reporting, translating data into insight, recommendation, and action for commercial stakeholders.