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With 30 years of experience in technological transformation, we accelerate innovation with expertise in Agentic SDLC, Application modernization, Data & AI, Martech and Business strategy.

We are 8,000 CI&Ters across more than 25 countries, collaborating to build solutions with real impact. AI is already part of how we work, evolve, and innovate every day.

About the Project

A project for a global pharmaceutical company, focused on evolving a continuing medical education content library into an engagement platform for healthcare professionals beyond the reach of traditional field teams — personalized, orchestrated in real time, and providing professional recognition.

The Martech team is building the engine behind this personalization using Adobe Experience Cloud: unified identity, real-time profiles, email and WhatsApp journeys, experimentation, and analytics, with CRM integration (Veeva preferred) and compliance with Brazil's LGPD data protection law.

Engagement duration: 2 years, with an expected start date in November 2026.

Position Mission

Build and maintain, hands-on, what the architecture defines: schemas, data ingestion, audiences, journeys, experiments, and reports within Adobe, from data layer specification through results analysis.

This is the person responsible for making the platform work end-to-end and serving as the go-to technical resource for the client's team whenever something needs to be validated or explained.

How success in this role is measured

Audiences and journeys delivered and validated end-to-end (event → profile → segment → trigger → report) before each release.

Data layer specified and implemented without requiring front-end rework.

Experiments designed using sound statistical methodologies, with results analyzed through CJA/Target.

Sufficient technical documentation to ensure the support team can operate independently, without relying on this individual.

Responsibilities

Define the data layer and data collection strategy (events, properties, identities, and consent) in collaboration with Design and Front-end teams; implement through Adobe Tags and Web SDK.

Configure Adobe Experience Platform (AEP): XDM schemas, datasets, identities, batch and streaming ingestion, and data governance policies.

Build audiences in Real-Time CDP (specialty × engagement level × behavior) and activate them across destinations.

Build and maintain journeys in Adobe Journey Optimizer (AJO) for email and WhatsApp, including triggers, conditions, frequency, consent-based suppression, and templates.

Design and structure experiments in Adobe Target: A/B testing, multivariate testing, and experience targeting, including form-based personalization and decision scopes.

Create and maintain reports and workspaces in Customer Journey Analytics (CJA), including marketing channel configurations and calculated metrics.

Develop and maintain CRM (Veeva preferred) and API integrations, including data mapping, scheduling, error handling, and reconciliation.

Perform end-to-end validations and data QA for every release; provide ongoing platform support and investigate incidents.

Analyze journey and experiment results and propose improvements in collaboration with Product and Design teams.

Produce technical documentation (configurations, event dictionaries, and runbooks) and support the squad's mid-level developer.

Requirements

Must-have qualifications

5+ years of experience in Martech development or implementation, including at least 2 years working with Adobe Experience Cloud.

Hands-on experience with

Adobe Experience Platform (AEP): schemas, identity, and data ingestion.

Real-Time CDP: audience creation.

Adobe Journey Optimizer (AJO): email and WhatsApp journeys.

Adobe Target: form-based personalization and decision scopes.

Customer Journey Analytics (CJA): reporting and marketing channels.

Adobe Data Collection: Tags and Web SDK.

Our benefits

-Health and dental insurance

-Meal and food allowance

-Childcare assistance

-Extended paternity leave

-Partnership with gyms and health and wellness professionals via Wellhub (Gympass) TotalPass;

-Profit Sharing and Results Participation (PLR);

-Life insurance

-Continuous learning platform (CI&T University);

-Discount club

-Free online platform dedicated to physical, mental, and overall well-being

-Pregnancy and responsible parenting course

-Partnerships with online learning platforms

-Language learning platform

And many more!

More details about our benefits here: https://ciandt.com/br/pt-br/carreiras

At CI&T, inclusion starts at the first contact. If you are a person with a disability, it is important to present your assessment during the selection process. See which data needs to be included in the report by clicking here.This way, we can ensure the support and accommodations that you deserve. If you do not yet have the assessment, don't worry: we can support you in obtaining it.

We have a dedicated Health and Well-being team, inclusion specialists, and affinity groups who will be with you at every stage. Count on us to make this journey side by side.