If you were the Digital Marketing Manager now, here are some of the core activities you would be doing:

Own Korea’s social media and digital content ecosystem (Kakao, Naver, Instagram etc.) and build strategy translating Global and APAC direction into locally relevant storytelling
Lead the integrated social and digital content calendar across brand campaigns, product launches, athletes and ambassadors, community, retail, and key cultural moments
Identify emerging social trends, formats, platforms, and audience behaviors to strengthen brand relevance and engagement in Korea
Oversee content development from briefing and production through publishing, ensuring strong brand voice and creative quality

Build meaningful digital engagement through community management, social listening, and culturally relevant conversations.
Partner with the Community team to translate athlete, ambassador, and grassroots initiatives into compelling digital storytelling.
Identify and manage relevant creators and digital partners, overseeing briefs, deliverables, usage requirements, content quality, and performance.

Lead upper- and mid-funnel digital activation, building awareness, consideration, engagement, and qualified traffic through paid social and selected digital channels.
Partner with the eCommerce team to connect upper- and mid-funnel activity with lower-funnel priorities, ensuring a cohesive customer journey from brand storytelling through to conversion.
Work with media agencies to develop and optimize audience, channel, creative, and investment strategies aligned with campaign and business objectives.
Connect organic and paid strategies by identifying strong content for amplification and applying learnings across channels.
Monitor campaign performance and budget pacing, providing recommendations to improve effectiveness and investment

Define and track KPIs across social, content, creators, and paid media, using platform analytics, GA4, and agency reporting
Translate performance, audience behavior, and social listening into clear insights and actions for future content and campaigns
Share Korea digital and audience insights with APAC and Global teams to help inform broader planning

Partner with Brand, Community, PR, eCommerce, Retail, CRM, and merchandising to deliver integrated digital plans
Manage social, content, creative, and media agency partners, ensuring clear briefs, timelines, budgets, and quality of execution
Support key Korea marketing moments including seasonal campaigns, product launches, new store openings, community activations, and retail experiences

Build a distinctive social presence that strengthens Arc’teryx Korea’s connection with mountain, outdoor, and culturally relevant communities
Develop a scalable local content engine that complements Global storytelling with authentic Korea-created stories
Strengthen the integration of organic social, paid media, and eCommerce insights across the customer journey
Test emerging platforms, content formats, technologies, and digital partnerships relevant to Korea

Are you our next Digital Marketing Manager?

5+ years of experience in social media, content marketing, digital marketing, or integrated marketing within a consumer brand or agency environment
Demonstrated experience developing and executing integrated social media and digital content strategies
Strong understanding of Korea’s social and digital landscape, consumer behaviors, and locally relevant platforms
Experience managing content calendars, campaign localization, content production, publishing, and community engagement
Strong creative judgment across storytelling, copy, photography, video, and short-form content
Experience working with creators, influencers, athletes, ambassadors, or other external partners
Experience briefing and managing creative, content, social, production, and media agencies