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BDG

Associate Director, Experiential

New York, NYHybrid · United States
Director+ · Full-time · Revenue
POSTED 3 AUGVERIFIED 1D AGO
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Role
98 days opentrue age
Posted 3 Aug
Payats field
$105k–115kposted
▼ −46% vs market median $205k
$77k$250k
Market p25–p75
$165k–$250k
BDG p25–p75
$77k–$96kn=11
New York · n=841 · 365d to 6 Nov
CompanyBDG →
14open roles
Opened · 30d
+0
Closed · 30d
−0
3d of snapshots · 30d window
Market
25,369open · Director+ Other
Opened · 7d
+1,6236% of open
All other
624,310open
All tracked boards · live 10 Nov · n=25,369

Key Responsibilities

Pre-Sale

Lead ideation, scoping, and pitch strategy for custom events and brand activations across our stable of proprietary properties.

Write and revise compelling pitch decks and RFP responses, shaping direction rather than just contributing to it.

Partner with Creative, Sales, and Editorial to ground concepts in audience insight and brand strategy.

Post-Sale / Execution

Own budgeting for assigned activations: building budgets, onboarding and managing vendors, tracking spend, approving invoices, and reconciling final costs.

Lead vendor negotiation, contracting, and production timelines as primary point of accountability for delivery.

Interface with clients throughout the process — refining concepts, managing expectations, and solving creatively in real time, including on-site.

Manage logistics for tentpole events (room blocks, travel, staffing) and ensure proper team resourcing.

Oversee recaps and event materials, guiding junior team members on quality and brand alignment.

Present strategic recommendations and recaps to leadership and clients.

Refine best practices and templates to improve team efficiency over time.

Qualifications

  • 5–8+ years in experiential marketing, brand activations, or events, with a track record of leading complex activations independently and successfully.
  • A fast-paced go-getter with an out-of-the-box, marketing-minded approach — genuinely passionate about where experiential is headed.
  • Skilled negotiator with proven budget and vendor management experience.
  • Strategic thinker with strong creative instincts and excellent writing and visual storytelling skills.
  • Strong client-facing communication and presentation skills.
  • Highly dependable and collaborative across cross-functional teams.
  • Highly organized, able to manage multiple high-stakes projects under tight deadlines.
  • Proficient in Canva, Keynote, PowerPoint, MS Office, and Monday.com (or similar).
  • Willing to travel and work nights/weekends as needed.
Source · BDGFirst seen 2 NovOriginal ↗