Demand Generation Manager, NOAM
- Market p25–p75
- $79k–$163k
- Opened · 30d
- +0
- Closed · 30d
- −0
- Opened · 7d
- +8,39111% of open
- All other
- 625,190open
Zone & Company Software Consulting LLC (“Zone”) is the ERP-native AI platform for financial operations, purpose-built for organizations running on Oracle NetSuite. We are redefining how finance teams operate by delivering an AI-powered system that automates, connects, and scales financial workflows directly within the ERP.
As the AI operating system for finance teams in NetSuite, Zone enables more than 4,500 customers worldwide to run smarter, faster, and with greater accuracy. Our platform spans the full financial lifecycle, including Quote-to-Cash, Procure-to-Pay, Treasury, Payroll Management, and Record-to-Report, eliminating manual processes and unlocking real-time financial intelligence.
By embedding intelligence directly into NetSuite, Zone helps finance teams move beyond reactive work to proactive, strategic impact. Learn more at www.zoneandco.com or follow us on LinkedIn: linkedin.com/company/zoneandco.
The Opportunity
Zone is seeking a commercially minded, highly accountable Demand Generation Manager to lead demand creation and pipeline acceleration across the United States and Canada. This is a high-impact regional role for a marketer who can translate company growth priorities into a focused go-to-market plan, build integrated programs that reach the right finance and technology buyers, and turn investment into measurable sales outcomes.
You will own the North American demand generation plan from strategy through execution and optimization. You will work as a close partner to regional Sales leadership and collaborate across Sales Development, Product Marketing, Content, Marketing Operations, Customer Success, and the global marketing team. The mandate is broader than campaign delivery: build a predictable, measurable demand engine that creates qualified pipeline, supports efficient customer acquisition, and helps Zone expand adoption across its platform.
The ideal candidate combines strategic judgment with hands-on execution. You are comfortable setting priorities, making investment trade-offs, working with data, and adapting quickly in a high-growth, remote-first SaaS business.
What You’ll Own
1. Regional Strategy, Pipeline & Revenue Alignment
- Develop and own the North American demand generation strategy and quarterly operating plan, translating company and regional revenue priorities into target audiences, programs, channel plans, budget allocation, and measurable outcomes.
- Partner with North American Sales leadership to align demand programs to territory plans, ideal customer profiles, account priorities, sales capacity, pipeline coverage needs, and quarterly objectives.
- Own the regional demand contribution to pipeline—clearly defining and reporting marketing-sourced and marketing-influenced pipeline, qualified opportunities, conversion, pipeline velocity, and downstream revenue impact.
- Build a balanced plan that supports both new-logo acquisition and expansion across existing customers, in partnership with Sales and Customer Success.
- Establish clear campaign and channel investment decisions, reallocating spend and effort based on performance, opportunity quality, and business priorities.
2. Integrated Demand Programs & Account-Based Marketing
- Plan, launch, and optimize integrated programs across paid search, paid social, email, webinars, content, website and landing-page experiences, third-party programs, and field and industry events.
- Build targeted programs for CFOs, Controllers, VPs of Finance, finance operations leaders, and relevant technology and transformation stakeholders at organizations that use or are evaluating Oracle NetSuite.
- Develop account-based marketing programs with Sales, including named-account selection, buying-group engagement, coordinated outreach, intent signals, and progression measurement.
- Create differentiated programs for Zone’s platform and solution areas—including quote-to-cash, procure-to-pay, treasury, payroll, and record-to-report—while reinforcing the broader value of connected finance workflows and intelligent execution inside NetSuite.