About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

A Hybrid working model

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

What does an UK- New Business Director do at WPP Production?

The role

The New Business Director plays a pivotal role in shaping and driving growth for WPP Production, defining how we win high-value, complex opportunities and shaping the strategic direction of our UK growth function.

You will lead the strategic direction and narrative for priority new business opportunities, designing integrated solutions and clear go-to-market propositions. You will ensure that every response (whether formal RFP or informal approach) is clearly positioned, commercially compelling and aligned to client needs. You will be accountable for the quality and consistency of our narrative and strategic output across all UK pitches, setting the standard for how we articulate our value.

Working closely with senior stakeholders across WPP Production and the wider WPP network, you will play a key role in driving integration across Media, Creative and Production, shaping how we bring together capabilities to deliver differentiated client solutions.

Beyond individual opportunities, you will take a broader view of growth — defining where we should focus, how we prioritise opportunities, and how we scale success globally. This includes evolving our approach to pitches, refining commercial models and embedding best practice ways of working across the team.

This is a high-impact role with visibility across the whole UK business, suited to someone who thrives in the fast-paced world of new business, operates with a high level of autonomy, and is motivated by driving measurable growth and business impact at scale.

Key areas of responsibility

Define and lead the strategic direction for priority, high-value opportunities, ensuring a clear and differentiated approach to winning
Accountable for the narrative quality and strategic standard across all pitches, setting the benchmark for how we articulate our value
Design end-to-end client solutions and commercial models, including operating models, pricing approach and value proposition
Lead the development of go-to-market propositions, continuously evolving how WPP Production positions itself in market
Work with the Global Chief Growth Officer to define and drive the global growth strategy for WPP Production, identifying priority markets, opportunity types and areas of focus
Define and influence where we focus our growth efforts, ensuring time and resource are prioritised on the highest value opportunities
Analyse pipeline, performance and market trends to identify where growth is coming from — and where it should come from next
Partner with senior leadership to shape growth priorities, targets and investment decisions
Drive improved conversion, efficiency and revenue impact across the new business pipeline through stronger strategic positioning and approach