About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

3822 - Manager, Search, GCS

Role Summary and Impact

The role exists within WPP Media Channels & Solutions to support a growing team, covering SEO. As an SEO Account Manager, you will play a pivotal role in day-to-day ownership of client engagements, SEO process and execution on and off page.

The SEO Account Manager will be required to support the growth of our offering with the help of the Account Director and lead in management of the SEO Account Executives. The SEO Account Director will shape the global SEO strategy for a variety of brands across content, technical and outreach.

Responsibilities

Organic Search Management

Oversee development and creation of organic search best practices alongside your BD. Ultimate accountability for adherence to best practice, and responsible for effective oversight of designated organic and holistic search strategies.
Develop in-depth knowledge of organic search, operating as an in-agency expert in your field of specialism, whilst showing a good understanding of the overall media landscape.
Actively generate client related case studies and seek opportunities for award entries whilst ensuring the teams aim at a higher prominence within the wider industry.
Report on Client performance and share learnings and insights to the wider agency Channels and Solutions group on a quarterly basis at minimum and evolve the agency best practices based on this.
Make continuous strategic and optimisation recommendations and work with the various specialists and/or local teams to ensure effective implementation.
Connect with account teams and market leads to ensure cross-team integration and WoW consistency both across organic search and paid channels.
Support Senior leadership and line manager with regular updates on up-and-coming innovation, changes to industry landscape

Delivering client performance

Identify and source the right technology following best practices and report to BD for potential activation. Ensure reporting is focused on actionable insight
Deliver best-in-class approach to Organic Search, rooted in the WPP Media Channels & Solutions Best Practice Framework, and raise any barriers to this to the Organic search lead.
Develop strong relationships with your client, leading team communications with these stakeholders. Lead efforts to gather and disseminate intelligence about the client to ensure deep understanding to predict and meet their business needs.
Share key industry information with wider Channels and Solutions group via sessions and workshops.
Regularly support the AD in presentations, and lead sessions/meetings/presentations when asked to do so.
Create a strong relationship with leadership within by actively contributing and collaborating to create the best possible offering for the client.
Demonstrate expert understanding of the business successes, challenges, and strategic objectives; draws from experience to evaluate solutions from the business perspective and provide advice regarding potential opportunities and risks.
Strategically nurture relationships with key decision-makers alongside the BD, by helping them successfully navigate through critical business changes and address complex issues in their businesses.

Developing our product

Work with the Head of/Partner Organic Search and the wider Channels & Solutions Senior Leadership team to:

Develop roadmaps for the Organic Search product, to differentiate and future proof our offering