WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.

Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

For more information, visit WPP.com.

About WPP Open

Built on WPP IP and owned technology, and strengthened by strategic partnerships with leading technology firms, WPP Open leverages decades of experience serving enterprise clients to deliver highly optimised, automated and transformative marketing solutions that elevate brand experiences, push the boundaries of creativity and drive measurable growth.

Role Summary

The WPP Open Product Analyst plays a crucial role in the successful deployment and adoption of the WPP Open platform within agency and client teams. This individual acts as a bridge between client needs and the platform's capabilities, ensuring seamless integration and optimal user experience. The Product Analyst is responsible for gathering and documenting requirements, collaborating with internal and external stakeholders, managing project scope, and supporting the overall workspace delivery process.

Role Requirements

Partnering with Agency/Clients: Collaborate with Agency/Client Leads to finalize project scope, ensuring alignment between agency/client needs and platform capabilities.
Needs Analysis: Conduct thorough internal gap analyses to identify discrepancies between the WPP Open platform's current capabilities and specific client requirements.
Feature Request Management: Work closely with Professional Services Product Lead to capture and articulate requirements for new client features and platform enhancements.
Platform Demonstrations: Showcase the capabilities of the WPP Open platform to agency/client teams through compelling live demos and video recordings.
Stakeholder Management: Identify and engage key stakeholders across agency/client teams to define workspace requirements, manage expectations, and ensure effective communication.
Workspace Personalization: Where appropriate gather requirements for workspace personalization, including look and feel, widgets, content integration, and quick links.
Branding & Theming: Collect theming and identity parameters such as colour palettes, brand books, and image libraries to ensure consistent branding within the workspace.
Design Collaboration: Work with the WPP Open design team to develop prototypes for homepages, hubs, and Learning Spaces, incorporating feedback and iterating on designs.
Sign-off Management: Secure sign-off on homepage/hub/Learning Space designs from agency/client teams.
Campaign Structure Mapping: Identify campaign structure and translate it into requirements for the Open Hierarchy structure within the platform.
User Management: Understand agency/client team structures and set up user groups and permissions to optimize platform utilization and collaboration.
Use Case Documentation: Document agency/client use cases and acceptance criteria for the WPP Open platform, creating a valuable knowledge base for future reference.
Tool Configuration: Understand supported agency/client 3rd party tool requirements and ensure proper configuration within the WPP Open environment.
Workflow Mapping: Conduct ways-of-working workshops to identify end-to-end campaign processes for both agency and client teams, mapping these processes within the WPP Open workflow management system capabilities.
Process Visualization: Partner with the WPP design team to visualize campaign processes and create detailed process pages within the platform capabilities.