Associate Director, Paid Social Acquisition

ABOUT THRIVE MARKET

Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,700,000+ members find better products, support better brands, and build a better world in the process. We are also a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company.

Join us as we bring healthy and sustainable living to millions of Americans in the years to come.

THE ROLE

Thrive Market is on a mission to make healthy and sustainable living easy and affordable for everyone. As we enter our next phase of growth, acquisition marketing is a major focus, and paid social plays a critical role in driving new member growth.

We’re hiring an Associate Director, Paid Social Acquisition to own and scale our paid social program, with Meta and TikTok as core channels and Pinterest, Snapchat, and emerging platforms as additional growth levers. This person will set cross-platform strategy, allocate budget against incremental returns, build the signal and measurement foundation that powers platform optimization, and lead experimentation that turns insight into sustained member growth.

This is a strong fit for someone who combines deep hands-on platform expertise with analytical rigor and sound marketing judgment, enjoys operating with autonomy, and can lead people, partners, and cross-functional teams. This role reports to the Senior Director of Member Growth.

Responsibilities

• Own paid social acquisition strategy and performance, with Meta and TikTok as core channels, and grow Pinterest, Snapchat, and emerging platforms.
• Allocate and reallocate multi-million-dollar budgets across platforms based on marginal and incremental returns, not platform-reported performance alone. Own forecasting, pacing, and planning.
• Lead signal engineering: Conversions API and server-side tracking, event match quality, deduplication, backend and offline conversion events, value-based and predicted-LTV optimization, and first-party audience strategy.
• Partner with Analytics and Engineering to build reliable conversion signals, reconcile platform, attribution, and backend data, and improve data quality across platforms.
• Design and run incrementality measurement, including platform conversion lift studies, geo holdouts, and MMM inputs, and use results to guide investment decisions.
• Set testing priorities and lead experimentation across audiences, creative, formats, bidding strategies, and account structure.
• Build and run a structured creative testing program across studio, UGC, creators, and partnership ads, including AI-assisted creative production. Write briefs and influence creative direction.
• Manage and develop one direct report, and hold agency and platform partners accountable for strategy, execution, and results.
• Analyze performance and creative data to identify drivers, risks, and growth opportunities, and translate insights into clear recommendations.
• Monitor platform changes, privacy and signal shifts, industry trends, and competitive dynamics, and apply them to strategy.
• Communicate performance, learnings, trade-offs, and investment recommendations clearly to senior leadership and cross-functional partners.

Qualifications

• 7+ years in performance or growth marketing, with deep expertise in paid social.
• Expert-level, hands-on experience managing and scaling Meta campaigns, including account structure, Advantage+, bidding, and creative testing at scale.
• Expert-level, hands-on experience managing and scaling TikTok, including Smart+ and Spark Ads, creator and native creative, and the TikTok Events API.
• Proven experience with Pinterest and allocating multi-million-dollar budgets across platforms. Snapchat, Reddit, and Google experience a plus.