Start: Immediately | Level: Intermediate/Senior | Location: Netherlands, UK or Germany, remote | Type: Full-time (40h/week)

ESN is expanding its B2B footprint across Europe. This role bridges the gap between brand and commerce — translating ESN's German go-to-market playbook into market-specific strategies that give our international sales teams a clear brief: where to play, how to win, and what to bring.

Reporting into the Head of International for ESN, you'll own the commercial framework for new markets including Switzerland, France, Italy, and the UK, working in close partnership with local sales leads and the brand team in Germany.

This role requires flexibility to travel between the international markets of ESN within Europe and regular visits (around 1-2x times/month) in the Headquarter in Hamburg, Germany.

Your mission

You define market entry strategies by deciding where ESN wins in each market—across channels, key accounts, and categories—while adapting the German playbook to local dynamics
You curate the A-assortment by building and maintaining a focused, high-impact product portfolio that balances hero SKUs with local market and retailer needs
You set promotional guardrails by defining pricing, promotion depth, and trade investment to protect brand equity while enabling commercial success
You develop in-store activation playbooks by creating scalable, channel-specific toolkits that sales teams can execute easily across markets
You enable sales teams by translating strategy into clear, actionable materials such as sell-in decks, assortment rationale, and promotional frameworks
You track and drive performance by defining relevant KPIs (e.g. distribution, sell-through, promo ROI) and establishing a clear review cadence across markets
You ensure brand alignment with Germany by acting as the key interface between the core DE team and international markets—translating strategy without reinventing it

Your experience & skills

You bring 8+ years of experience across key account management, category management, and trade marketing—ideally within sports nutrition, FMCG, or consumer health
You have strong KAM expertise with full ownership of major retail or wholesale accounts, including JBP negotiations and end-to-end trade term management
You master category management tools such as range reviews, planogram development, shopper insights, and space-to-sales optimization
You bring deep trade marketing experience across activation planning, promotional architecture, sell-in materials, and in-store execution
You have worked across multiple European markets and understand how to adapt strategies beyond a one-size-fits-all approach
You are fluent in English, with German or another European language as a strong plus

You'll trive if you

Think like a GM, not just a marketer — you care about sell-through as much as brand fit
Can simplify complex brand strategy into tools a sales rep can use in a buyer meeting
Are energised by ambiguity and enjoy building structure where there isn't any yet
Have enough commercial edge to push back on promotions that destroy value
Are genuinely curious about the sports nutrition category and how it varies market to market

Why choose us?

Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle.

You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from*