ABOUT US

In more than ten countries around the world, The Knot Worldwide champions the power of celebration. Our global family of brands provide best-in-class products, services and content to take celebration planning from inspiration to action. At the core of our business is our industry-leading global online wedding Vendor Marketplace, connecting couples with local wedding professionals and a comprehensive suite of personalized wedding websites, planning tools, invitations, and registry services that make wedding planning easier for couples around the globe. Each year, we connect more than 4.5 million users with around 900,000 global small businesses through our Vendor Marketplace.

LIFE AT TKWW

At The Knot Worldwide, we believe in doing work that matters. Each year, we help millions of couples around the world celebrate life’s most meaningful moments, while also helping hundreds of thousands of global small business owners get discovered and scale. Life here means working alongside a team that cares deeply, not just about the work you do, but about the life you live. We prioritize employee well-being and development through meaningful opportunities for growth, and we celebrate milestones and wins in a big way. After all, celebrations are what we do best.

ABOUT THE ROLE AND OUR TEAM

We are seeking an experienced Senior Product Manager to help transform how couples discover, evaluate, and connect with wedding professionals, and how wedding professionals find high-intent couples who are a strong fit for their businesses.

The Knot Worldwide operates a large, two-sided wedding marketplace. Our challenge is not simply to help couples browse a directory; it is to create increasingly relevant, personalized matches across a highly fragmented market, while balancing couple outcomes, vendor value, marketplace liquidity, and long-term business growth.

In this role, you will own a meaningful product area within The Knot’s wedding vendor marketplace, with a likely focus on recommendations, matching, and personalization. You will identify opportunities, establish product direction, and lead work from problem definition through launch, measurement, and iteration.

You will work closely with design, engineering, data science, research, product marketing, and teams serving both sides of the marketplace. This role is a strong fit for someone who understands marketplace dynamics, is comfortable working with data and algorithmically powered experiences, and can turn ambiguous customer and business problems into a clear product strategy and measurable outcomes.

This role is a strong fit for someone who can operate independently, bring clarity to ambiguous problems, make thoughtful tradeoffs, and drive measurable customer and business impact.

RESPONSIBILITIES

Own the product strategy, roadmap, and execution for a meaningful area of The Knot’s wedding vendor marketplace, potentially spanning search, discovery, recommendations, matching, personalization, or vendor evaluation.
Develop a deep understanding of both sides of the marketplace and make product decisions that improve customer outcomes while strengthening marketplace health.
Identify and address marketplace challenges such as relevance, liquidity, supply quality and coverage, matching efficiency, trust, conversion, and the balance between customer experience and monetization.
Partner closely with data science, engineering, and design to develop and improve ranking, recommendation, matching, and personalization experiences.
Define the signals, data, and feedback loops needed to improve marketplace relevance and product performance over time.
Use experimentation, behavioral data, customer research, and marketplace metrics to evaluate opportunities, make tradeoffs, and measure impact.
Establish clear success measures across the funnel, connecting improvements in discovery and matching to meaningful customer and business outcomes such as engagement, qualified vendor interactions, bookings, vendor value, and GMV.
Drive outcome-focused execution from discovery through launch and iteration, helping the team learn quickly while maintaining a high bar for product quality.