VP, Ecommerce | Dermstore
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster. What are you waiting for?
Life at THG Beauty
We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.
By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.
THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.
Why be a VP, Ecommerce at THG Beauty?
Dermstore is the premier destination for professional-grade skincare and clinical beauty, curated by experts and trusted by enthusiasts. Since its founding by a dermatologist, Dermstore has been a pioneer in the digital beauty space, offering a highly curated selection of the world’s most efficacious brands across skincare, hair care, and cosmetics. As a leader in prestige beauty e-commerce, we bridge the gap between clinical expertise and a premium shopping experience.
As the VP, Ecommerce, you’ll own Dermstore’s online commercial performance, delivering annual sales and profit budgets aligned with our growth strategy and brand identity. Reporting directly to the Managing Director, you will set and execute the ecommerce strategy across trading, site experience and customer growth, and lead our customer lifetime value (LTV) agenda through Dermstore’s product subscriptions, loyalty program and app. Candidates should be commercially minded, data-led and comfortable balancing day-to-day trading with building long-term customer value. This role requires an influential, people-focused leader who gives teams clarity and direction, collaborates across every function, and turns customer insight into sustained, profitable growth.
As VP, Ecommerce, you’ll
Ecommerce Strategy & P&L Ownership (25%)
- Partner with the senior leadership team to plan, build and execute the ecommerce growth strategy, and identify opportunities for acquisition and retention.
- Drive P&L growth in collaboration with Finance, reviewing all lines of the P&L across sales, gross profit, distribution costs and fulfilment efficiencies to improve EBITDA. Lead target setting and phasing in collaboration with the senior leadership team.
- Lead bottoms up forecasting and monitoring of sales levers to ensure budgets opportunities and risks are identified and proactively seek further opportunities within top line sales figure.
- Collaborate with Buying leads to build and deliver brand JBPs, and commercialize campaigns and activity to drive brand investment and new income streams.
- Monitor competitors and evaluate their strategies to understand strengths and weaknesses relative to our own, translating learnings into action.
Customer Lifetime Value Programs (30%)
- Own Dermstore’s customer lifetime value strategy, setting a clear roadmap and targets for retention, purchase frequency and customer value across subscriptions, loyalty and app.
- Grow and optimize the subscription program, driving subscriber acquisition, eligible assortment with Buying, pricing and incentive structures, and reducing churn through a best-in-class subscriber experience.
- Lead the strategy, economics and evolution of the loyalty program, including tiers, earn and redemption mechanics, member benefits and brand-funded rewards, ensuring it drives incremental, profitable spend.