About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Life at THG Beauty

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.

About the Role

We are seeking a strategic, commercially minded and highly collaborative Head of Brand to lead the development and execution of brand strategy across a portfolio of premium beauty brands. The role is responsible for driving sustainable brand growth through compelling consumer-first storytelling, integrated campaign activation and successful product launches. Working cross[1]functionally with Product Development, Creative, Digital, CRM, Social, PR, Commercial and Retail teams, the Head of Brand will ensure all activity strengthens brand equity, delivers commercial objectives and creates exceptional consumer experiences.

The successful candidate will combine strategic vision with operational excellence, balancing long-term brand building with the delivery of best-in-class campaigns, launches and category growth initiatives.

Key Responsibilities

Brand Strategy & Growth

Lead the development and execution of annual brand strategies and commercial plans aligned to business objectives.
Contribute to longer-term brand growth plans and strategic roadmaps.
Translate consumer, market and commercial insights into actionable brand priorities.
Identify opportunities to accelerate growth through innovation, category expansion and brand development initiatives.
Drive brand distinctiveness and differentiation, ensuring all activity contributes to long-term brand equity.
Establish clear KPIs and measurement frameworks to evaluate brand effectiveness and return on investment

Brand Leadership & Guardianship

Act as the guardian of brand identity, positioning, visual expression and tone of voice.
Ensure consistency and excellence across all consumer touchpoints, including retail, e-commerce, social, CRM, PR and trade communications.
Maintain and evolve brand guidelines in line with business objectives and consumer expectations.
Champion compelling storytelling that reinforces brand positioning and drives engagement.
Ensure all consumer-facing content is aligned with brand strategy and commercial priorities.

Campaign Development & Execution

Lead the development and delivery of integrated brand campaigns across all channels.
Oversee campaign planning from initial brief through to execution and performance review.
Partner closely with Creative, Content and Marketing teams to deliver impactful consumer experiences.
Ensure campaigns are delivered on time, within budget and against agreed objectives.
Continually review performance and optimise future activity through insight-led decision making.
Champion a consumer-centric approach to campaign development, balancing creativity with commercial effectiveness.

Innovative & Launch Excellence

Partner with Product Development teams to shape and bring innovation pipelines to market.