Help empower our global customers to connect to culture through their passions.

Why you'll love this role

StockX has redefined the global marketplace for culture — where buyers and sellers transact with confidence on an always-on digital exchange. We are building the next frontier of creator-driven, culturally rich commerce that blends excitement, community, expertise, and transaction in one platform.

This initiative is designed to empower sellers and creators to build sustainable businesses while creating moments that drive deep engagement. To support this effort, we are forming a category-led Go-To-Market organization that scales with culture, category dynamics, and community expertise.

The Category Manager is a foundational hire tasked with owning the growth and strategic trajectory of a major category. You will serve as the chief operator, strategist, and market voice for your category — identifying opportunity, building pipelines, and driving seller and creator engagement from early stages through scale.

This role blends strategic planning, deep customer and market understanding, and hands-on execution, with full ownership of category growth outcomes. You will work closely with Partnerships, Marketing, Product, and Operations to define and accelerate the path to liquidity, engagement, and monetization within your category.

What You’ll Do

Category Strategy & Ownership

Define the strategic vision and growth plan for your category on the platform
Become a deep expert on the category’s supply landscape, demand drivers, community channels, and competitive dynamics
Establish metrics and quarterly goals to measure and drive category performance

Supply & Community Acquisition

Build a robust pipeline of sellers, creators, influencers, and shops within your category
Drive outbound outreach, onboarding, and enablement for high-potential sellers
Cultivate long-term relationships with strategic sellers and community leaders

Cross-Functional Go-To-Market Execution

Partner with our Account and Partnerships Managers to scale seller engagement and support
Collaborate with Category Marketing Managers to architect high-impact launches, moments, and campaigns
Represent category needs and insights to Product and Engineering to improve seller tools, features, and platform performance

Category Performance & Analytics

Use data to diagnose growth opportunities, identify bottlenecks, and optimize playbooks
Track supply, engagement, retention, and revenue trends and adjust strategies in real time
Surface actionable insights to Growth leadership and cross-functional stakeholders

Culture & Community Leadership

Act as the platform’s representative within your category’s ecosystem
Engage deeply with community norms, vernacular, and cultural drivers to inform both strategy and execution
Champion creator and seller needs internally to ensure authentic, category-led growth

About you

Experienced GTM / Growth Operator: 5+ years in business development, partnerships, category management, or marketplace growth roles; experience in consumer platforms or two-sided marketplaces preferred
Strategic Thinker + Doer: Comfortable defining vision while executing in ambiguous, fast-moving environments
Relationship-Driven: Able to build trust quickly with sellers, creators, and internal partners
Data Fluent: Makes decisions informed by data and measures what matters
Community Minded: Understands cultural nuance, category subcultures, and trends that drive engagement

Nice to Have

Existing network within the assigned category (e.g., sneaker resellers, influencer communities, boutique shops)
Marketplace experience across both supply and demand sides
Experience with creator monetization platforms, community-driven commerce, or enthusiast ecosystems
Comfort with CRM tools, sales pipelines, analytics dashboards, and seller performance metrics

Why This Role Matters

As one of the first Category Managers supporting this new commerce initiative, you will:

Set the playbook for how categories scale on an emerging platform