About us: Stanley 1913 - Built for Life® since 1913.

The Stanley 1913 brand has fueled the human experience since the iconic Stanley vacuum bottle revolutionized the way people enjoyed food and beverage. Today, our colorful and thoughtfully designed products including the popular Quencher™ series go beyond function, elevating everyday moments with style and empowering active lifestyles. We’re a community of creators, builders, and inventors who believe in creating sustainable products for a better life and world that minimizes our impact on the planet. Learn more at www.stanley1913.com.

Position Overview

The Social Media Manager is responsible for ensuring that the Stanley 1913 brand's social persona comes to life through best-in-class executions across owned channels. Serving as the primary always-on content lead, this role coordinates agency execution, publishing, community management, and channel health while ensuring content is delivered consistently, efficiently, and in alignment with the company’s brand standards and creative vision.

In partnership with our social agency of record, the Social Media Manager will lead development and optimization of Stanley's always-on and evergreen content strategy, finding opportunities to develop platform-native, culturally relevant content that strengthens our brand’s digital presence. By running channel excellence, this role ensures Stanley maintains a consistent, engaging presence across priority digital communities while delivering actionable insights to improve performance.

What You'll Do

Strategic & Creative Development

Lead social content development and execution, working with agency and senior managers to guide storytelling opportunities that align with channel strategy and audience/ cultural insights.
Partner with cross-functional teams: creative, brand marketing, influencer, paid media, PR, and DTC to identify social-led evergreen opportunities that drive growth for the business.
Periodically lead campaign development with cross-functional teammates for priority in-line products
Support social team members by sourcing platform-specific insights, guidelines, and real-time audiences throughout campaign planning.

Calendar and Community Management

Lead and maintain the social calendar as the main daily contact for the agency partner. Ensure publishing, community management, and channel operations are accurate. Make sure all work aligns with the brand voice, creative standards, and platform guidelines.
Review and approve publishing calendars, copy, tagging, and asset implementation before content debuts.
Identify process improvements to increase operational efficiency and content quality.
Proactively flag opportunities for community managers to engage with culture, creators, and community conversations.

Reporting and insights

Together with colleagues from the social team, supervise and contribute to agency quarter performance reports. Note trends, distill takeaways, and offer optimization opportunities as needed.
Assist Senior Managers and Director of Social by contributing to ongoing reporting asks, delivering firm measurements against critical metrics and translating audience + channel insights into future recommendations.

Who You Are

4+ years experience in social media marketing, content creation, or digital media, with a track record of running multiple social accounts across platforms and communities for a consumer goods, lifestyle, or sport brand.
Passionate and strong understanding of social media industry standards: platform guidelines, managing short-form video, innovative static creative, social-first storytelling, and overall performance optimizations for social content.
Hands-on social content creation experience, content portfolio, and production background a plus!
Experience working in environments passionate about crafting and managing materials, ideally within media, entertainment, sports, or production
Previous background in building social campaigns from concept to posting, including working cross-functionally with internal and external partners.