About us: Stanley 1913 - Built for Life® since 1913.

The Stanley 1913 brand has fueled the human experience since the iconic Stanley vacuum bottle revolutionized the way people enjoyed food and beverage. Today, our colorful and thoughtfully designed products including the popular Quencher™ series go beyond function, elevating everyday moments with style and empowering active lifestyles. We’re a community of creators, builders, and inventors who believe in creating sustainable products for a better life and world that minimizes our impact on the planet. Learn more at www.stanley1913.com.

Position Overview

We're seeking a hands-on digital leader to drive the Stanley 1913 brand's eCommerce business across the U.S. and Canada. This role leads site merchandising, digital operations, retention marketing (email and SMS), site experience, and performance optimization, partnering closely with teams across planning, operations, brand, technology, marketing, and commercial functions.

You will own the strategy and execution required to grow revenue, margin, conversion, and customer retention while remaining deeply involved in day-to-day business operations. As a collaborative leader, you'll scale processes, enhance the customer experience, and advance Stanley 1913's Direct-to-Consumer channel through data-driven decision making and operational excellence.

This role is accountable for achieving business outcomes, including tracking important metrics, objectives, and key results. The role also manages P&L, performance reporting, and key growth initiatives across the North American DTC business.

What You'll Do

Lead the North America DTC eCommerce business, owning the digital customer experience across the U.S. and Canada.
Drive site merchandising, assortment strategy, content execution, and promotional planning to deliver revenue and margin growth.
Lead conversion, retention, and customer engagement strategies, including email, SMS, SEO, personalization, testing, and site optimization.
Partner cross-functionally with merchandising, planning, marketing, brand, technology, analytics, and operations teams to implement scalable growth initiatives.
Supervise annual and seasonal business planning, forecasting, critical metric reporting, and P&L performance.
Lead and develop a high-performing eCommerce team across merchandising, operations, and retention marketing.
Continuously improve the customer journey, site experience, search, navigation, checkout, and digital operating models through data, innovation, and AI-driven solutions.

Who You Are

10+ years with increasing responsibility leading eCommerce for consumer lifestyle brands with a top-tier perspective and deep experience in Shopify
Has used AI to materially speed up their team's output (requirements, QA, analysis)
Proven success in leading cross-functional teams and collaborating with global partners
Exceptional communication and interpersonal skills, with the ability to influence and build relationships with senior executives, partners, and external collaborators.
Manages a team of 5 or more and provide mentorship. Encourages a culture of collaboration, innovation, and continuous improvement. Sets clear expectations and offer timely feedback to build a strong, inclusive, high-performing team.
Proven success leading and scaling a significant e-commerce business across multiple markets, in consumer/retail and design-led brand environments.
Strong commercial foresight and deep understanding of digital critical metrics, customer behavior, and profitable growth levers while balancing trade-offs across brand, customer experience, and financial outcomes resulting in execution through clear priorities and performance management.
Creates alignment and accountability across teams by running effective decision forums and operating process setting clear owners/timelines
Leads change and continuous improvement by driving a test-and-learn culture and scaling transformation initiatives (platform, operating model, and process improvements) with strong local adoption.