Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Role Overview

We are looking for an Associate Paid Media Planner to join our Global Media team, supporting paid media campaigns across PlayStation’s global games portfolio. This is an opportunity for someone early in their media career to work on high-profile campaigns and collaborate with internal teams, external partners and media agencies.

Working alongside experienced planners, you will contribute to the development and evaluation of media plans, helping translate marketing objectives, audience insights and investment priorities into effective media activation. You will also support campaign delivery, performance reporting and optimisation across markets and channels. We are looking for someone organised, analytical, curious and eager to develop their media planning expertise in a global environment.

What you'll be doing

Media Planning & Campaign Delivery

Support the planning and delivery of global paid media campaigns across PlayStation’s games portfolio.
Contribute to the development of media plans, working with internal stakeholders and agency partners to translate marketing objectives and audience insights into effective channel, audience and investment recommendations.
Evaluate media recommendations across markets, audiences and channels, identifying opportunities to improve plans and ensure alignment with campaign objectives, audience priorities and budgets.
Coordinate planning milestones, approvals and launch requirements, escalating issues when needed.
Apply media planning fundamentals, including audience targeting, channel selection, reach, frequency and budget allocation, to inform recommendations and improve campaign effectiveness.
Maintain accurate campaign documentation, trackers and planning materials.

Agency & Stakeholder Collaboration

Coordinate agency deliverables, track progress and follow up on outstanding actions.
Build and maintain productive relationships with internal and external stakeholders to support effective collaboration and campaign delivery.
Support campaign updates, planning presentations and stakeholder communications.
Capture market feedback and help coordinate requirements across global and local teams.
Identify and escalate delivery risks, delays or missing information to senior planners.

Campaign Performance & Measurement

Support monitoring of paid media performance against agreed objectives and KPIs.
Consolidate campaign reporting, performance updates and post-campaign analysis with agency and measurement teams.
Identify emerging performance trends, learnings and potential improvements for discussion with the wider team.
Develop an understanding of how media investment contributes to brand and commercial outcomes.
Document and share campaign learnings.

Planning Processes & Continuous Improvment

Maintain planning templates, campaign trackers and reporting processes.
Help keep budgets, timelines, deliverables and decisions visible to the team.
Contribute ideas to simplify workflows and improve collaboration.
Stay informed about digital media, advertising platforms, gaming and emerging technologies.
Build familiarity with data, reporting and AI-enabled tools for day-to-day planning.
Support wider media initiatives, including the Retail Media Centre for Enablement (C4E), working with internal teams and agency partners to improve capabilities, processes and ways of working.