Director, Content Strategy & Marketing
About SiTime
SiTime is the Precision Timing company.
Timing is the heartbeat of all electronics, ensuring performance, resilience and scalability. For decades, quartz devices, non-silicon technology, have kept systems in sync, but they struggle in harsher, more demanding environments. MEMS-based Precision Timing delivers greater accuracy, smaller size and resilience. Today, MEMS timing powers over 400 applications, including high-growth ones in AI datacenters, automated driving, industrial and humanoid robots, wearables and IoT.
Our semiconductor MEMS programmable solutions offer a rich feature set that enables customers to differentiate their products with higher performance, smaller size, lower power, and better reliability. With more than 4 billion devices shipped, SiTime is changing the timing industry. For more information, visit: www.sitime.com.
Job Summary
As SiTime’s Director, Content Strategy & Marketing, you manage the content strategy, planning & production to deliver a range of content that tells the SiTime story, amplifies our value proposition, and engages our audience. You are responsible for leading SiTime’s content library that is leveraged in our campaign & demand efforts as well as the awareness & media programs. You are an efficient project & production manager skilled in program execution, and have strong experience working with product marketing, segment marketing, digital, and sales. Our content is a critical component of our awareness and demand generation programs and collaboration with corporate communications and growth marketing is essential. You ensure that our brand voice and messages are consistently crafted, and our product messages are clear, consistent and accurate.
We value diverse experiences, perspectives, and career paths, and welcome candidates who are excited to contribute to our mission.
Responsibilities
- Manage SiTime’s content strategy, and working with our SiTime SMEs, produce a portfolio of content deliverables, in various formats, including blogs, eBooks, videos, whitepapers, application briefs, product briefs, webinar and event content, infographics, brochures/selector guides, and other sales tools and marketing collateral.
- Working with SiTime SMEs, manage the finalization of technical documentation including datasheets, app notes, and user manuals.
- Manage content production for SiTime’s Learning Management Tool (LMS), with SME & product marketing teams.
- Produce high-quality, well-researched content that drives organic traffic, engages site visitors, generates leads, and supports broader marketing goals.
- Treat each content release like a product launch, ensuring it reaches the right audience at the right time to maximize impact and brand awareness.
- Experiment with innovative content types and formats that go beyond traditional blogs and eBooks, capturing audience attention in new ways — think engaging social posts, video clips, and audio snippets.
- Build a content production process that is AI & SEO-first to ensure our content delivers online priority, backlinking and builds the SiTime content feed for NLS and AI search results.
- Repurpose and reuse existing content from webinars, eBooks, and events into digestible formats for social campaigns, digital ads, and more, to extend the life & value of content for various audiences.
- Monitor, report and analyze key performance metrics like downloads, subscriptions, and SEO to continuously optimize content performance.
- Stay ahead of industry trends and challenges to conceive fresh content ideas that inspire talent acquisition professionals and position SiTime as a thought leader in precision timing.
- From time to time, you may be asked to lead or support related projects – for example, executive bio updates, copy updates, annual ESG report, etc.
- It is not necessary to meet all job requirements to be a qualified candidate for the position.
Qualifications & Requirements
- Minimum 7+ years of experience managing content for omnichannel campaigns in the deep technology/semiconductor industry