What We Do

We’re on a mission to empower veterinary professionals with opportunities to achieve greater flexibility in their careers while helping animal hospitals provide care for more pets in their communities.

Powered by groundbreaking technology, Roo has built the leading veterinary staffing and careers platform, connecting Vets, Techs, and Veterinary Assistants with practices for relief support, full-time hiring, and free continuing education. Roo empowers the largest network of over 30,000 veterinary professionals to earn and learn on their schedule, helping Veterinarians earn over $400 million. Together, we’ve provided more than 5 million hours of coverage at over 10,000 animal hospitals.

About the Role

We're looking for a Senior International Marketing Manager to build Roo's brand and growth in every market we enter outside the US. Roo launched in Canada in September 2026, our first market outside the US, and we're growing across Canada while planning the countries that come next.

You'll lead marketing for Roo's international markets and be accountable for the outcome: bringing animal hospitals and veterinary professionals onto Roo in each new market and keeping them engaged. You'll define the marketing strategy, own the go-to-market and engagement plans, and partner closely with Roo's sales, brand, lifecycle, partnerships, and other marketing teams to bring them to life. Drawing on deep knowledge of each market, you'll guide partners with the direction and local insight they need for anything Roo launches there. Along the way, you'll build the playbook Roo uses to launch every new country.

Responsibilities

Market Strategy & Go-to-Market

Own the marketing strategy for Roo's international markets, setting goals for acquisition and brand presence on both sides of the marketplace.
Lead go-to-market and engagement planning for each new market: audience and market insight, positioning, channel mix, budget, timeline, and measurement.
Build Roo's international launch playbook so each new country launches faster and with less lift than the last.
Bring the voice of each market back to Roo, sharing what you learn from veterinary professionals, hospitals, and partners to shape product, pricing, and marketing decisions.

Positioning & Messaging

Define Roo's positioning and messaging for each market in partnership with the brand and product marketing teams, building on Roo's core frameworks and grounding them in how veterinary professionals and hospitals there work, hire, and think about their careers.
Develop the proof points, customer stories, and data that build Roo's credibility in a new market.
Own each market's messaging framework and set the standard for Roo's voice and narrative in market, partnering with the brand and lifecycle teams to bring it into campaigns, the website, sales materials, and the product experience.
Know each country's marketing, privacy, and anti-spam laws, apply them to every campaign, and educate other internal teams on these laws, ensuring compliance.

Acquisition & Growth

Own acquisition strategy and budget for each market across paid, organic, referral, and partner channels.
Partner with the sales and account management teams on hospital and veterinary professionals acquisition and growth, aligning on targets and pipeline and equipping them with the messaging, materials, and campaigns that support their outreach.
Partner with the lifecycle team on onboarding, activation, and engagement journeys for each market, bringing the audience insight, messaging, and goals that shape them, and reviewing performance together to turn new sign-ups into active users.
Shape referral and ambassador programs that help veterinary professionals and hospitals bring Roo to their peers.

Brand Presence & Community

Partner with the brand team to grow Roo's presence in each market, bringing local insight and ideas to campaigns, content, design, and creative so the work feels like Roo and lands locally.
Partner with the brand team on PR and earned media for each market, surfacing local stories, voices, and media opportunities that build Roo's credibility.