We are PMG

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

Who You Will Be Working With

At PMG, our Analytics team is at the heart of turning data into strategic insights that fuel smarter marketing, media, and business decisions. We go beyond surface-level metrics to uncover trends, optimize performance, and provide clarity that helps brands connect with their audiences in more meaningful ways.

Partner with Analytics, Media Strategy, channel teams and client stakeholders to establish measurement frameworks, learning agendas and KPIs for major brand campaigns and launches. Connect brand studies, platform measurement, incrementality, MMM and other available measurement signals to create a more holistic view of performance. Drive MMM roadmap, data integrations and methodology recommendations. Onboard and integrate Alli Scenario Planner and Brand Equity Index to operationalize measurement framework.

Beyond reporting, you’ll have the opportunity to advance how PMG approaches measurement, experiment with emerging analytics methodologies, and explore AI-driven solutions that enhance marketing performance. You’ll play a key role in developing best practices, solving complex measurement challenges, and shaping how clients and internal teams define and evaluate success in an evolving digital landscape. At PMG, we don’t just analyze data—we use it to challenge assumptions, drive innovation, and shape the future of media and advertising.

As a Principal in Analytics, if you’re passionate about solving complex marketing challenges through data, influencing measurement strategy, and turning sophisticated analysis into clear business recommendations, this is the place to make an impact.

What You Will Do

Lead complex analytics engagements from intake through client delivery, ensuring high-quality, timely outputs that translate data into actionable business recommendations.

Design, develop, and oversee scalable analytics solutions spanning data sourcing, SQL, data visualization, reporting, and advanced measurement.

Develop comprehensive media reporting frameworks that connect marketing performance to customer actions and business KPIs, enabling technical and non-technical stakeholders to make informed decisions.

Partner with Media, Client Strategy, Data Science, Engineering, and other cross-functional teams to design, implement, and validate measurement strategies aligned with client objectives.

Serve as a strategic analytics partner to clients and internal stakeholders, translating complex business questions into clear analytical approaches, insights, and recommendations.

Apply advanced marketing measurement methodologies, including media mix modeling, lift testing, incrementality testing, and other experimental approaches, to evaluate marketing effectiveness and inform investment decisions.

Use SQL and large-scale marketing datasets to identify trends, diagnose performance drivers, and uncover proactive opportunities for optimization and growth.

Guide the development of scalable dashboards, reporting solutions, and self-service analytics tools that improve the accessibility, consistency, and usability of data.

Owns ongoing stakeholder prioritization and analytics roadmaps by client or pod

Leads the design and implementation of MMM, attribution, or advanced modeling efforts

Translates client objectives and business questions into analytic frameworks and drives roadmap alignment

Establish and refine analytics best practices, measurement frameworks, taxonomy, and processes that improve consistency and quality across clients and teams.