SEM Senior Associate
We are PMG
PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.
Who You Will Be Working With
At PMG, our Paid Search Marketing (SEM) team is a group of creative problem solvers and strategic thinkers who thrive on helping clients achieve meaningful results. We collaborate with cross-functional teams across media strategy, analytics, and creative to develop innovative paid search campaigns that make a tangible impact.
Our team approaches search marketing with curiosity and a fresh perspective, constantly exploring new solutions and opportunities to deliver value for our clients. We pride ourselves on creating an environment where everyone can grow professionally and personally, supported by a culture that values collaboration, innovation, and individuality.
As an SEM Senior Associate, you’ll play a critical role in shaping campaign performance, managing client goals, and contributing to broader strategic initiatives. If you’re passionate about digital marketing and enjoy solving challenges in a fast-paced environment, we’d love to welcome you to our team.
What You Will Do
- Build and manage paid search campaigns, creating new campaigns and optimizing existing ones to meet client performance goals.
- Analyze and optimize campaign performance on a daily, weekly, and monthly basis, using data-driven insights to identify and act on opportunities for improvement.
- Execute and oversee search marketing campaigns, including ad group setup, keyword research and expansion, budget pacing, forecasting, and performance reporting.
- Test and refine campaign strategies, driving continuous improvement through creative testing and performance analysis.
- Contribute to budget management, monitoring spend across accounts and making recommendations to maximize results.
- Create and maintain detailed performance reports, pulling data from search platforms and additional sources to provide actionable insights.
- Stay informed on SEM industry trends, assessing their impact on clients and making proactive recommendations.
- Leverage PMG’s proprietary technology platform, Alli, to analyze data, streamline processes, and drive impactful results for clients.
What You Will Bring
- 3+ years of experience in paid search, with a bachelor’s degree or equivalent experience.
- Advanced knowledge of paid search platforms like Google Ads and Microsoft Ads, enabling you to create and optimize campaigns that deliver measurable results.
- Proficiency in campaign management, including keyword research, campaign, budget pacing, and forecasting to meet performance goals.
- Expertise in analyzing performance metrics and delivering actionable insights to enhance campaign outcomes.
- Experience with A/B testing methodologies and creative testing to refine strategies and drive continuous improvement.
- Proficiency in tools like Microsoft Excel, Google Analytics, and SQL to manage data, uncover valuable insights, and create clear, actionable performance reports.
- Strong organizational and collaborative skills, enabling you to align efforts across internal teams and clients effectively.
- A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
- A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.