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PMG

Client Strategy Senior Director

Boston, MA; New York, NY; Boston Office; New York OfficeRemote · United States
Director+ · Client Services:Client Strategy
POSTED 21 MAR 2024VERIFIED 6H AGO
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Pay · market
$198k–$266k
p25–p75 · n=218
Open for
958d
since 21 Mar 2024
Hiring · 30d
98
+5 net · open roles

We are PMG

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

Who You Will Be Working With

As our Client Strategy Senior Director, you’ll play a central role in shaping and executing impactful strategies for a diverse portfolio of clients while leading an inclusive, dynamic team of leads and supervisors. In this role, you’ll serve as a trusted strategic partner to clients, designing comprehensive media strategies that align with their business objectives and fostering a collaborative environment for professional growth within your team. With a deep understanding of client goals and a commitment to continuous improvement, you’ll build and nurture strong relationships with senior and executive stakeholders to drive effective collaboration, remove barriers to success, and support lasting partnerships. You’ll also oversee high-level communications and strategic planning efforts, ensuring that all initiatives align with and exceed performance goals.

What You Will Do

  • Set the long-term strategic vision across a portfolio of customers, aligning PMG’s capabilities and integrated media strategies with customer growth goals, brand priorities, transformation needs, and evolving market conditions.
  • Serve as a trusted executive advisor to senior and C-suite customer stakeholders, translating business challenges, market trends, customer data, and strategic insights into actionable media and business opportunities.
  • Own and elevate the strategic planning process across the portfolio, ensuring teams develop integrated, full-funnel, insight-driven, and measurable solutions while encouraging channel-agnostic, idea-led thinking.
  • Guide cross-functional leadership across media, creative, analytics, strategy, and technology, creating strategic clarity, challenging teams to raise the quality of their thinking, and ensuring end-to-end accountability from strategy through execution and measurement.
  • Lead the development of enterprise-level measurement frameworks and learning agendas, incorporating advanced analytics such as MMM, incrementality, and attribution to connect marketing performance with business outcomes and inform future investment decisions.
  • Guide teams in leveraging advanced planning capabilities—including scenario planning, forecasting models, audience segmentation, data-driven planning tools, and third-party technologies—to improve the precision and sophistication of customer strategies.
  • Champion the adoption and application of AI, automation, and emerging technologies across customer strategy and media planning, using these capabilities to improve efficiency, deepen strategic thinking, elevate work quality, and enable faster, more informed decision-making.
  • Lead portfolio-wide innovation by identifying, piloting, and scaling emerging platforms, AI capabilities, technologies, and new partnership models that create measurable customer impact.
  • Translate customer insights, market intelligence, performance data, and emerging trends into proactive executive recommendations that shape customer priorities, influence decision-making, and identify future growth opportunities.
  • Own portfolio-level financial performance and investment planning, including forecasting, profitability, revenue growth, resourcing, and media investment strategy in partnership with Customer Ops, Finance, and cross-functional leadership.
  • Identify and operationalize whitespace and growth opportunities across new audiences, channels, services, platforms, markets, and commercial models, expanding PMG’s role from executional partner to indispensable strategic business advisor.
Source · PMGFirst seen 2 NovOriginal ↗