ABOUT PER SCHOLAS

For 30 years, Per Scholas has been on a mission to drive mobility and opportunity in the ever-advancing technology landscape by unlocking the untapped potential of individuals, uplifting communities, and meeting the needs of employers through rigorous tech training. By teaming up with dynamic employer partners, ranging from Fortune 500 companies to innovative startups, we're forging inclusive tech talent pipelines, fulfilling an ever-increasing need for skilled talent. With national remote training and campuses in 20+ cities and counting, Per Scholas offers no-cost training programs in the most sought-after tech skills, spanning Cloud, Cybersecurity, Data Engineering, IT Support, Software Engineering, and more. To date, 30,000+ individuals have been trained through Per Scholas, propelling their professional trajectories into high-growth tech careers with salaries three times higher than their pre-training earnings. Learn more by visiting PerScholas.org and follow us on LinkedIn, X, Facebook, Instagram, and YouTube.

Per Scholas candidates must reside in one of the following states, provided the position does not carry a specific office location requirement: AZ, CA, CO, FL, GA, IL, IN, KS, MD, MA, MI, MO, NC, NJ, NY, OH, PA, TX, WA, WI.

Position Title: Director, National Recruitment (Digital Strategy and Applicant Experience)

Reports To: VP, National Recruitment, Applicant Process and Tech Integration

Location: National / Remote

Role Summary

Per Scholas is seeking a Director to lead our Digital Strategy and Applicant Experience team and serve as a key architect of our national recruitment and admissions model. Reporting to the VP, National Recruitment, Applicant Process and Tech Integration, the Director will help translate enrollment goals and organizational priorities into a digital strategy, operating model, and execution roadmap. You will lead, coach, and grow a dedicated team across content, web, and applicant support, and manage the learner’s digital journey, from first ad impression through enrollment - centralizing work to streamline processes while simultaneously increasing conversion. This role is a force multiplier; you will support moving the recruitment and applicant process to a more scalable, tech-enabled model. You will drive the strategy for paid media, web presence, content governance, and digital support operations, ensuring our ecosystem is high-performing, consistent, and efficient. The Director will partner closely with MarComms on brand, enterprise messaging, and creative standards; with IT on technical architecture, integrations, security, and deployment; with campus leaders on local implementation and adoption; and with external agencies to execute priorities. Within approved priorities and budgets, the Director will independently establish strategy, make operating decisions, and remain accountable for performance, consistency, and continuous improvement across the recruitment and admissions funnel.

Key Responsibilities

Paid Media & Campaign Strategy

Strategic Direction: Own end-to-end campaign planning and creative direction, ensuring digital media spend is optimized toward high-converting initiatives.

Efficiency & Performance: Monitor performance targets, and reallocate investment and recommend corrective action based on performance.

Agency and Campaign Leadership: Direct internal contributors and external agencies responsible for campaign execution, media buying, and creative production. Own briefs, review cycles, quality standards, and performance management.

Capacity Building: Build repeatable campaign processes that support changing course offerings, enrollment priorities, and an expanding market footprint without sacrificing speed, quality, or measurement.

Learner-Facing Website & Conversion

Conversion & UX Ownership: Direct strategy for conversion optimization and user experience (UX) to ensure our digital front door drives enrollment.

Experimentation: Lead testing of landing pages, copy, forms, and other key conversion points, documenting results and incorporating successful practices into national standards.