About ParetoHealth

ParetoHealth is redefining the way employers fund healthcare. As the largest and fastest-growing benefits captive in the United States, we help thousands of small and midsize employers take control of healthcare costs through a smarter, more sustainable model.

Our mission is simple: give small and midsize employers the scale and protection they need to eliminate volatility and lower healthcare costs.

By combining data-driven insights, innovative risk management, and the collective purchasing power of our community, we enable employers to reduce volatility, improve long-term outcomes, and reinvest savings into their businesses and their people.

Headquartered in Philadelphia, ParetoHealth is growing rapidly and transforming one of the country's largest industries. Our success is fueled by talented people who are united by our four core values: Fire in the Belly, For the Greater Good, See the Field, and Get It Done Right. These values shape how we innovate, collaborate, make decisions, and deliver exceptional results for our clients and one another.

If you're energized by solving complex challenges, thrive in a high-growth environment, and want to help reshape the future of healthcare, we'd love to meet you.

Please note that ParetoHealth does not provide employment visa sponsorship for this position. Candidates must be authorized to work in the United States without sponsorship both now or in the future.

Position Summary

The Field Event Marketing Senior Associate is a hands-on marketer who turns Pareto’s event strategy into best-in-class, effective field experiences.

From qualification to planning, execution to follow-up, this role equips RVPs, consultant offices, and National partners to deliver consistent events that support audience needs and business goals. The Manager partners with Marketing, Events, Training, Revenue Operations, Sales, and National partners to execute approved strategy, track results, and improve the event programs over time.

Key Responsbilities

Manage Field Event Intake and Portfolio

Own the intake and qualification process for field events
Assess each event’s business impact, audience, and strategic importance to determine Marketing resource allocation
Maintain the event calendar and tracking process across field events
Create enablement toolkits to support field events

Execute Field Events

Own execution of qualified events from kickoff through post-event reporting
Partner with the Pareto Sales team, broker offices, and National agencies to confirm event goals, target audience, budget, agenda, promotional approach, and timelines.
Launch registration pages, invitations, email campaigns, and supporting promotional materials.
Customize Marketing resources for local events and coordinate required resources with Design, Marketing Operations, Sales, and other partners.

Own Field Event Logistics, Budgets, and Materials

Source venues, obtain quotes, manage vendor relationships, and coordinate field event logistics.
Manage field event budgets and approvals; provide regular budget updates to Sales, Marketing, and Events leadership.
Coordinate printing, promotional items, AV requirements, and onsite needs.
Develop run-of-show documentation and confirm readiness with Pareto teams, consultant partners, and vendors.
Prepare and send field marketing kits, and maintain the materials and processes needed to support field events consistently.

Track Performance and Improve Field Event Execution

Track registration, attendance, and post-event outcomes against event goals; provide regular reporting and recommendations to improve performance.
Partner with RVPs and partners on attendee recruitment and post-event nurture.
Manage follow-up and handoffs with RVPs and National partners so participants have a clear post-event journey.
Escalate risks and implement corrective actions when events are underperforming.
Conduct post-event surveys and stakeholder debriefs; contribute to monthly and quarterly reporting.
Identify opportunities to improve field event performance, attendee experience, and operational efficiency.