About Pallet

Pallet is building AI Agents to transform the physical economy, a $12 trillion global TAM. We’ve raised $50M from top investors, including General Catalyst, Bessemer Venture Partners, and Bain Capital Ventures.

Our mission is to increase the efficiency of the global supply chain by automating the manual workflows that slow supply chain teams down. Our flagship platform provides end-to-end visibility, and control.

As companies across the physical economy look to drive efficiency, many are turning to Pallet to lead the way. With deep supply chain expertise and cutting-edge AI capabilities, we’re positioned to build the next $10B company powering the physical economy.

Join us and work alongside leaders from Google, DoorDash, YC, and more to shape the future of supply chain technology.

About the Opportunity

Pallet has proven that some of the world’s largest logistics companies will buy and deploy our technology. Now we’re building the marketing engine that will help us reach the next hundred.

As the Founding Growth Lead, you’ll help build the systems and programs that turn market awareness into qualified enterprise pipeline. You’ll work across paid acquisition, email, website conversion, content distribution, ABM, SEO, AEO, and emerging channels—figuring out where to invest, what to test, and how to scale what works.

This is not a role where you’ll inherit a mature playbook and optimize around the edges. You’ll have the opportunity to shape how Pallet approaches demand generation: testing new channels, building repeatable programs, and developing the infrastructure we need to understand what is actually driving pipeline and revenue.

We don’t expect you to be the deepest technical expert in every channel. We do expect you to understand how the pieces fit together, develop strong opinions about what works, go deep when necessary, and bring in specialized partners when they can help us move faster.

You’ll also help build the operating foundation behind our growth engine—from attribution and automation to lead routing, segmentation, website tracking, and funnel reporting. The goal is simple: understand where growth comes from, double down on what works, and build a demand engine that can scale with the company.

How you will make an impact

Scale paid and digital programs that generate qualified enterprise pipeline
Test and develop new channels, audiences, and campaigns
Improve website conversion, landing pages, messaging, and tracking
Own email, nurture, segmentation, and marketing automation
Measure performance across channels, pipeline, and revenue
Build ABM programs for priority enterprise accounts
Distribute content across paid, owned, SEO, and AEO channels
Manage agencies, contractors, and specialized partners
Partner with Sales to improve lead quality and accelerate pipeline

Preferred experience

3-7 years of growth, digital, demand generation, or ABM experience
Experience marketing enterprise technology with a sales-led buying process
Experience across several channels, including paid digital, email, website, and content
Working knowledge of marketing automation, attribution, CRM reporting, and website tracking
Understanding of MQLs, SQLs, pipeline, and revenue conversion
Depth in at least one channel and the ability to learn adjacent channels quickly
Evidence of fast career progression and strong learning ability
Experience at a rapidly growing startup or a top-tier university background

Interview Process

Chat with Christy - Founding GTM Recruiter - 30 mins
Chat with Jason Feng - 30-45 mins
Proficiency Assessment - Account Prioritization Case Study
Final Interview - ~3 hours
Brief Background Check and Reference Check

We move fast, and we’ll keep you informed at every stage of the process.

Location

4-5 days a week in Fidi San Francisco or Soho New York City

Compensation

The estimated salary range for this role is $140,000-$200,000, depending on experience and skill set. In addition to base salary, we offer competitive equity, benefits, and opportunities for growth. Final compensation will be determined based on a combination of factors, including experience, qualifications, and location.