Position Overview

As Director of Marketing reporting to the CEO, you will be responsible for building and executing Ombud's marketing strategy during a transformative growth phase. This hands-on leadership role requires both strategic vision and tactical execution to drive demand generation, establish our market position, and support pipeline creation. You will craft our narrative, build our marketing foundation, and create scalable programs that deliver measurable business results with limited resources.

Key Responsibilities

Demand Generation & Pipeline Creation (40%)

Design and execute multi-channel demand generation strategies
Build and optimize lead generation programs driving qualified opportunities
Develop and manage marketing campaigns across digital channels
Create and implement account-based marketing initiatives
Own MQL targets and conversion metrics
Establish marketing attribution and ROI measurement
Drive pipeline growth supporting 40%+ ARR increase

Brand Positioning & Messaging (25%)

Define and evolve our market positioning and messaging
Craft compelling narratives around our AI-powered solutions
Develop competitive differentiation strategies
Create sales enablement materials that articulate our value
Oversee website and digital presence optimization
Build analyst and PR relationships
Establish Ombud as a thought leader in our space

Content Strategy & Thought Leadership (20%)

Develop a comprehensive content strategy aligned with buyer journey
Create high-value content that addresses prospect pain points
Establish thought leadership in enterprise sales and AI automation
Build scalable content creation processes
Implement content distribution strategies across channels
Drive engagement through targeted content campaigns
Measure content effectiveness and optimize accordingly

Marketing Operations & Analytics (15%)

Build marketing technology stack and infrastructure
Implement data-driven marketing processes and analytics
Establish marketing KPIs and reporting cadence
Manage marketing budget and resource allocation
Optimize channel performance through testing and measurement
Create scalable marketing operations processes
Collaborate with Sales on lead management and CRM processes

Required Qualifications

This role is based in Denver, Colorado and requires regular in-office presence
5+ years of progressive B2B SaaS marketing experience with 2+ years in marketing leadership
Proven track record driving demand generation and pipeline creation
Experience marketing enterprise software solutions ($75K+ ACV)
Strong understanding of enterprise buying cycles and B2B marketing strategies
Demonstrated ability to build marketing programs from early stage
Experience with ABM and targeted marketing approaches
Data-driven approach with focus on pipeline impact
Bachelor's degree required, MBA preferred

Technical Skills

Proficiency with marketing automation platforms (HubSpot, Marketo, etc.)
Experience with CRM systems (Salesforce, HubSpot)
Understanding of digital marketing channels and optimization
Familiarity with content management systems
Knowledge of marketing analytics and attribution tools
Experience with ABM platforms a plus

Leadership Competencies

Hands-on execution capabilities with strategic vision
Excellent communication and storytelling abilities
Analytical approach to marketing measurement
Builder mentality with process creation capabilities
Resourcefulness and creativity in maximizing impact
Results-oriented with clear focus on business outcomes

About Ombud

Ombud is revolutionizing enterprise B2B sales through AI-powered knowledge management and sales automation. Our platform serves Revenue Operations teams at 100+ enterprise customers including Workday, UKG, CSG Systems, and Prudential. We combine response management, agentic sales engineering capabilities, and AI-powered proposal automation to streamline complex, high-volume sales processes.

Through our flagship products—Ombud's core platform and Ombuddy, our AI Native Agentic Sales Engineer—we're building the AI Operating System for B2B sales teams. Our mission is simple: Make a Sales Engineer's Life Great by automating the tedious while scaling expertise across their revenue organizations.