Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Social Media Manager

Location: New York, New York

About the role:

You'll be the digital voice behind our brands' social presence, creating content that stops scrolls and starts conversations. Working at the intersection of content creation, community management, and performance analytics, you'll craft platform-specific strategies that grow followers, engagement, and conversion. We're looking for someone who lives and breathes social trends and platform nuances, finding innovative ways to insert our brands into cultural moments while building loyal communities. Success means developing thriving social channels that not only drive engagement and brand love but deliver measurable business impact through innovative, AI-enhanced approaches.

What you will be doing:

Social Media Management

Create and implement multi-channel social growth strategies with the support of the Senior Social Media Manager to drive increases in following, reach, engagement, and conversion, focusing on core channels Instagram, TikTok, and X
Support execution of social strategy, using both traditional insights and AI-powered tools to drive efficiencies
Develop TikTok-specific approaches to optimize performance, drive brand awareness, and engage new audiences in innovative ways
Design social assets using Canva, CapCut (design work is light)
Nurture brand communities with a "community-first" mindset—listening and responding to relevant earned and owned comments to drive engagement
Track KPIs and deliver regular reports on channel performance with actionable recommendations
Collaborate with content creators to develop winning social content for Instagram and TikTok
Own and manage organic content calendars, including writing copy in brand tone of voice and creating briefs for content creators
Lead community engagement on X and build share of voice for the brand, demonstrating in-depth knowledge of the platform and social communities
Identify opportunities for the brand to surprise and delight its audience
Manage and nurture a network of brand advocates, identifying key engagement opportunities in organic planning
Increased knowledge on how to navigate controversial topics responsibly. Knowledge of the PR risks and opportunities associated with these types of stances.
Interpret partnership briefs and legal documents as it relates to channel assets and usage.
Spot and execute reactive content to insert brands into cultural conversations
Track record of increasing brand affinity through social led opportunities and trends
Spearhead social planning for the following year, as well as the ability to be nimble as brand priorities change and shift.

Client Partnership

Serve as liaison for day-to-day management of social accounts, championing social best practices and expertise
Receive and interrogate briefs from clients while supporting brief development for creative teams and influencer partners
Help craft Tone of Voice guidance and FAQ copy for brand's social channels
Support development of social channel strategy workstreams
Present content ideas and brand social strategies to clients with confidence and clarity
Counsel brand team on the best way to utilize partners across social and how to measure success.
Ability to work with the larger IAT to effectively represent social and how it ladders up to the larger brand strategies.

Innovation & Technology