Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Brand Lead

Location: Mumbai, India

About the role:

Working in true collaboration with a leading beauty brand from HUL, we have one goal in mind: ‘to be the leading agency partner for the development of stunning and effective needs-based content and digital media campaigns’ ‘to be the core craft and digital partner of Unilever powering global and regional creative excellence, achieved by elevating our people, expertise and culture to deliver shared success”

We are currently looking for a Brand Lead to join our expanding team working across a wide variety of briefs from social media content, video production, strategy and digital assets.

What you will be doing:

In this role, you will need creative vision, collaboration skills, the ability to understand & work with varied stakeholders and the ability to always see & focus on the big picture.
As the Brand Lead you will own the Editorial and Content strategy for brand & lead innovative & best in class content strategy. You will work in close collaboration with internal cross functional teams, external partners, and agencies to identify content trends and drive adoption for the same among the Indian creator.
You will be responsible for executing the editorial planning and publishing strategies, delivering best in class community engagement & will bring to life go-to-market plans for shorts content across owned & operated channels, social, influencer, visual events, and paid This role will also require you to look at bold and exciting ways to activate influencers and events on social. You will have a good understanding of content needs for social platforms, and know what assets work best and where.
To thrive in this position - you love working in the area where creative ideation meets execution excellence. Being an awesome leader and teammate, you easily communicate with your team and other partners, including your colleagues across functions.
Team leadership and line management of a social team spread across the region.
Constant experimentation and content innovation by identifying break through content
Lead the development of brand and cultural narratives.
Work with internal and external partners to identify content ideas as well as drive Shorts adoption
Execute go-to-market plans and campaigns for latest trends
Liaise with stakeholders to align strategy and content plans
Lead influencer content planning with PR agencies / internal influencer resources to ensure integration into owned and earned media plans.
Approve all content plans, creative lay-downs for channels, monthly narratives and assets
Approve of all asset production briefs and monitor creative assets
Leadership of all content creation: content creator selection, on-site shoots, asset production
Responsible for KPI/ objectives setting and measurement reporting

What you need to be great in this role:

A minimum of 9 years in content management & strategy across top-level agencies, with a strong Digital background.
Must have had a team of at least 4 people reporting into you in the past.
Innovative & creative with a clear vision while being detail oriented.
Ability to influence key stakeholders & creative problem solving.
Excellent planning & organisation skills with the ability to proactively organise and influence stakeholders and build strong and effective working relationships.
The ability to effectively manage people through leadership and mentoring.