OVERVIEW

A thriving, mission-driven multimedia organization, NPR produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation. The NPR audience values information, creativity, curiosity, and social responsibility – and our employees do too. We are innovators and leaders in diverse fields, from journalism and digital media to IT and development. Every day, our employees and member stations touch the lives of millions worldwide.

Across our organization, we’re building a workplace where collaboration is essential, diverse voices are heard, and inclusion is the key to our success. We are committed to doing the right thing in our journalism and in every role at NPR. This means that integrity, adherence to our ethical standards, and compliance with legal obligations are fundamental responsibilities for every employee at NPR.

Intro to Position

NPR’s Marketing team is responsible for building and growing our audience for podcasts, programs, and platforms. The team seeks to grow the reach and impact of everything NPR puts out in the world—from our up-to-the-minute digital and broadcast content to our on-demand podcasts, events, videos, website, and app The Vice President, Marketing leads the operational planning and execution of comprehensive marketing strategies across NPR's portfolio. Reporting directly to the Chief Marketing Officer, this role manages a team of marketing professionals to execute targeted initiatives that attract, grow, and retain diverse audiences for NPR while driving brand alignment and engagement across all channels.

Responsibilities

Partner across divisions to identify emerging audience opportunities and propose initiatives and campaigns aligned with NPR’s strategic goals.
Directly manage, guide, and mentor a team of marketing professionals overseeing audience development work on NPR products, podcasts, and platforms.
Define target audiences, perform competitive landscape analyses, identify market opportunities, establish messaging frameworks, and set KPIs to launch new properties and sustainably grow audiences.
Create cohesion and consistency across marketing strategy work by lifting up best practices, strengthening and reimagining workflows, and deepening team collaboration.
Maintain and enforce a consistent brand expression, voice, and positioning across all channels and consumer touchpoints.
Partner with internal and external stakeholders to develop third-party publisher and brand partnerships to grow, diversify, and acquire new audiences.
Strengthen the marketing team’s commitment to cultivating meaningful, collaborative partnerships with our network of Member stations.
In close collaboration with the CMO, set operational priorities, allocate staff effectively, and manage project workflows.
Build and maintain strong cross-functional relationships to ensure Marketing’s capabilities, role, and integration across the organization are clear.
Measure project success using industry-standard metrics (Nielsen ratings, Cume, AQH, CTR, downloads, etc.) to evaluate show and podcast campaign performance.
Support and optimize NPR’s consumer products marketing strategy to expand brand reach and complement revenue initiatives.
Select, manage, and hold accountable external partners, such as digital ad agencies.

The above duties and responsibilities are not an exhaustive list of required responsibilities, duties and skills. Other duties may be assigned, and this job description can be modified at any time.

Minimum Qualifications

12 to 15+ years of progressive marketing experience, with at least 7+ years in a senior management role overseeing multidisciplinary teams and project budgets.
Proven track record of operationalizing strategic goals into execution roadmaps, managing competing priorities, and leading cross-functional project teams through complex, deadline-driven product or campaign launches.
Hands-on experience conceptualizing, building, and executing end-to-end integrated marketing campaigns across multiple distribution touchpoints—including broadcast, podcasting, digital display, social media, email lifecycle marketing, and mobile app ecosystems.