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About the Role
Media Client Lead to help manage deliverables, performance outcomes, and stakeholders on EdTech digital marketing account. As a delivery and strategy lead, the Client Lead will build strategic relationships with key clients, oversee day-to-day communications, manage cross-functional teams to ensure high-ROI performance delivery, and design & maintain robust growth roadmaps focused on lead acquisition, funnel conversion, and overall revenue growth. Reporting directly to the Head of Media, India, with a matrix reporting line to the Global Client Lead, successful candidates will demonstrate a strategic, performance-first mindset bringing strong Paid Media expertise (SEM, Paid Social, Programmatic) to drive scalable EdTech growth, optimize customer acquisition costs (CAC), and unlock upsell and cross-sell opportunities for organic revenue growth.
This role focuses on driving full-funnel performance marketing strategies tailored to the EdTech sector, scaling lead acquisition, optimizing conversion rates, and maximizing lifetime value (LTV). While it requires technical mastery in performance paid media and analytics, you will be supported by specialized execution teams (media SMEs, conversion rate optimization specialists, platform experts, and data analysts).
You will bring proven performance marketing and project management experience, having managed high-budget acquisition campaigns across search, social, and display with measurable revenue results. You will deliver value by translating media investments into qualified leads, lower CAC, higher enrollment rates, and scalable revenue for EdTech clients.
Responsibilities Include
- Work with EdTech clients to align business targets with full-funnel paid media strategies, building performance roadmaps that consistently deliver lead volume, high conversion rates, and positive ROAS.
- Lead the creation and execution of multi-channel paid media project plans specifying audience targeting strategies, budget allocation, creative testing cadence, and conversion optimization goals.
- Orchestrate multi-disciplinary performance teams to deliver high-converting campaigns across Google Ads, Meta, LinkedIn, and emerging platforms.
- Manage a team of 18-20 paid media and performance specialists dedicated to EdTech client accounts.
- Ensure lead generation, CPL, CAC, and ROI metrics are clearly defined, tracked in real-time, and communicated to client leadership through performance dashboards and QBRs.
- Develop high-impact performance reports highlighting CAC improvements, lead quality metrics, and incremental revenue contributions.
- Organise day-to-day, weekly and ongoing communication with internal and external stakeholders through project plans, emails, meetings and QBRs
- Manage relationships with internal and external stakeholders on the project that support effective execution and efficient delivery
- Manage internal operations for the project including but not limited to time tracking, ticketing, billing, and finance
- Develop processes and documentation to organise day-to-day project operations
- Lead communications and nurture client relationships that encourage growth opportunities beyond the project scope
- Contribute to the building of knowledge and capability amongst the client service organisation through facilitating training and mentoring of team members
- Proactively drive the identification and execution of growth opportunities across accounts to increase revenue opportunities and profitability of engagements.