At MNTN, we put our people first, full stop. This allows our company culture to be defined by our team members and their shared values, like trust, ambition, quality, radical honesty, and compassionate leadership. It’s why we all really love working for the Hardest Working Software in Television™ (and also why we were named one of Ad Age’s Best Places To Work in 2026.)

We pride ourselves on bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social, helping brands drive measurable conversions, revenue, site visits, and more. You can learn more about us and everything we do by visiting https://mountain.com/.

We’re committed to innovation that empowers, not replaces. At MNTN, AI is a tool for growth, enhancing efficiency while keeping a people-first approach. Our goal is to streamline workflows and drive new solutions—without compromising the human element that makes our company great.

So if wanting to do more, own more, and make a bigger impact comes naturally to you, then you may be the person we're looking for to join us in our next stage of growth.

We’re looking for a Principal Strategist, Ad Measurement to join our Platform Experience team at MNTN! This role owns advanced measurement strategy and performance validation in the CTV ecosystem, shaping how customers and internal teams evaluate and trust marketing outcomes. The Principal Strategist, Ad Measurement serves as a senior authority on incrementality, lift, and attribution, operating in complex, real-world advertising environments.

Partnering closely with Revenue, Business Development, Engineering, and external measurement providers, this role influences high-impact customer decisions, informs MNTN’s point of view on CTV measurement, and translates customer learnings into scalable best practices and product insights. The impact extends beyond individual accounts, contributing to stronger measurement credibility, improved product capabilities, and long-term customer trust.

What you'll do

Own best practices for advanced measurement and performance validation, including incrementality testing, lift studies, attribution, and experimental design within the CTV ecosystem.
Partner with Customer Success to design, evaluate, and interpret customer measurement approaches, guiding decisions around methodology, success criteria, and result interpretation.
Act as a strategic advisor to customers, translating complex measurement results into clear, actionable business insights, while communicating confidence levels and limitations.
Lead internal and external enablement on measurement rigor and analytical best practices, elevating how teams and customers approach performance validation post-launch.
Contribute measurement-driven insights to go-to-market initiatives, including playbooks, positioning, and enablement materials.
Synthesize learnings across customer engagements to identify patterns and opportunities, informing product strategy and roadmap discussions with Product and Engineering.
Partner with external measurement vendors and internal Engineering teams to define and operationalize advanced measurement solutions and implementation guidance.
Serve as an escalation point for complex post-launch measurement challenges, leading structured analysis when performance results are ambiguous or difficult to interpret.
Maintain expertise on the evolving CTV and AdTech measurement landscape, informing MNTN’s point of view on performance measurement.

What success looks like

Become a trusted measurement advisor for customers and internal stakeholders, owning measurement discussions with customers, demystifying complex methodologies, interpreting results, and delivering clear, actionable insights that drive informed business decisions.
Establish and scale partner relationships, elevating the organization's expertise in incrementality, MMM, attribution, etc., and deepening our working relationship with measurement partners.