Business Overview

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Position Summary

The Associate Director, Business Analytics — HCP & DTC Client Solutions will support the leadership of analytics, measurement, and accountability initiatives for a major healthcare client across both HCP and DTC / patient media programs. This role is responsible for helping drive integrated campaign analytics, performance measurement, optimization, and insight generation across all channels and audience initiatives.

The Associate Director will partner closely with Business Analytics leadership, Audience Intelligence, Data Science, Comms Design, Investment, and client teams to ensure analytics outputs are actionable, scalable, and aligned to business objectives. This role combines strong analytical thinking, client partnership, operational leadership, and strategic storytelling to help evolve analytics from descriptive reporting toward proactive decision support.

The position requires a strong understanding of healthcare media ecosystems, omnichannel analytics, campaign measurement, and optimization frameworks across both HCP and DTC initiatives.

Required Skills & Experience

Client Analytics & Strategic Support

Support analytics leadership across HCP and DTC / patient initiatives for a major healthcare client
Partner with client stakeholders to understand business objectives, measurement priorities, and reporting needs
Help lead analytics discussions focused on:
campaign performance
optimization opportunities
audience insights
actionable recommendations
Support presentation of analytics findings and strategic insights to client teams

Measurement Planning & Accountability

Support development and maintenance of integrated measurement plans across HCP and DTC campaigns
Ensure alignment between:
campaign goals
KPIs
audience strategies
optimization frameworks
Help operationalize measurement approaches spanning:
endemic and non-endemic HCP media
DTC media
audience activation initiatives
omnichannel engagement programs
Support evolution from static reporting toward more integrated performance intelligence frameworks

Analytics Delivery & Workflow Management

Help manage day-to-day analytics workflows and deliverables across the client business
Oversee development of:
dashboards
campaign reporting
analytical summaries
optimization recommendations
QBR materials
Ensure analytical quality, consistency, and timeliness across deliverables
Support operational processes that improve scalability and efficiency of analytics delivery

Insight Generation & Optimization

Translate campaign and audience data into actionable insights and recommendations
Identify opportunities for optimization across:
channels
tactics
audiences
media investments
Partner with Audience Intelligence, Comms Design, Investment, and Data Science teams to help operationalize insights into activation strategies
Support development of analytics frameworks that improve campaign performance and decision-making

Advanced Analytics & Measurement Support

Stay informed on emerging measurement methodologies and healthcare analytics trends including:
attribution
audience quality measurement