About Mammoth Brands

Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, Mando, and Coterie. We’re building a new model—and home—brands, founders, and talent looking to solve unmet needs, improve peoples’ lives, and ultimately challenge the status quo. Our mission is to “Create Things People Like More.” Simply put: everything we do should be better than what already exists. If it’s not, we don’t do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community.

We got our start in 2013 when our co-founders created Harry's. They built the brand differently—online first, prioritizing direct relationships with customers—and in the process learned they’d created something bigger: a playbook and platform that could help other brands grow and scale to their full potential, and a vision to reimagine consumer packaged goods. Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: to create a company that people like more, that better serves its customers, employees, and community. As a company, we’re also committed to making a positive impact and have donated over $20 million through our network of nonprofit partners to date.

We build brands that move fast and think big — and we hire people who are curious about AI, willing to experiment with it in their day-to-day work, and excited to accelerate what's possible. We prioritize giving our team the tools, training, and space to build real fluency, so you grow alongside the technology and help shape how we use it.

About the Team

Join an exceptionally smart, creative, and passionate Harry’s Brand team, where every day is a chance to bring our iconic brand to life. Our team is dedicated to making a noticeable difference in the world, infusing creativity and strategic insight into everything we do. We believe in the power of collaboration, and each member contributes uniquely to our collective mission of creating things people like more. Does this sound like a team you want to be a part of? If you're ready to inspire and be inspired, to challenge and be challenged, and to truly impact our brand and the world around you, then read on! We can't wait to see what you bring to our colorful mix.

About the Role

As the Director of Social, Content & Creators for Harry’s, you will lead the creation and execution of innovative strategies that differentiate and elevate our brand in a loud and competitive online marketplace. This role requires you to manage and synergize our social media approach, creator marketing, and sponsored collabs to make Harry’s a brand people root for. You will be instrumental in driving the strategic planning for our channels, ensuring they align with our brand values, messaging, and meet our ambitious goals to be the world’s most honest men’s grooming brand. You’ll inherit existing franchises (like Harry’s Tub and The Harry’s), with the opportunity to concept completely new ones, and work closely with our Social Impact team to help men access mental health care.

What you will accomplish

Strategic Oversight, Execution, and Channel Strategy: Develop and implement comprehensive content strategies that integrate social media, creator collaboration, and storytelling to increase brand awareness. Ideate and execute social-first activations.
Creator Marketing Strategy: Craft and execute creator strategies that effectively entertain, expanding brand reach and authenticity. What communities do we want to engage with? What types of talent makes the most sense?
Social Media Management: Oversee the strategy for all social media channels (Instagram, Tiktok, YouTube, LinkedIn), ensuring conte nt aligns with Harry's brand voice, our core customer, and business goals. Leverage analytics to optimize engagement and growth. Define and iterate on how Harry’s will show up in all content mediums and comms channels, partnering with our Creative Director to define voice, guidelines, and visual style for content. Define the right mix of top-of-funnel content, focused on entertainment.