We are looking for a strategic, commercially minded and highly proactive Director of Lifecycle Marketing to lead and evolve Madison Reed's customer lifecycle strategy. This leader will build a best-in-class retention and engagement engine that deepens customer relationships, drives incremental revenue and maximizes lifetime value across our DTC, Hair Color Bar and membership businesses.

This role goes well beyond managing the email and SMS calendar. You will think holistically about the customer journey and the broader business, identifying opportunities to acquire new customers, grow our owned marketing databases, increase engagement and create lasting loyalty. You will bring forward new ideas, challenge conventional approaches, and turn consumer insight into strategies that deliver measurable results.

This is an opportunity for a builder: someone energized by an evolving, high-growth company who can help establish the processes, tools, technology and team capabilities needed to scale. The ideal candidate is equally comfortable setting the strategic vision, rolling up their sleeves to execute, and leading a team through change and growth.

If you're excited by the opportunity to help disrupt a huge industry, improve the lives of thousands of women and build something meaningful alongside an incredibly talented team, this may be the role for you!

This role reports to the SVP of Integrated Marketing, is full time and remote. While remote, this role may travel up to 5% of the time.

The base salary range for this position is between xx and xx. At Madison Reed, we aim to pay competitively. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.

Responsibilities

Set the Strategic Vision and Drive Business Growth

Define and drive the overarching lifecycle and retention strategy, roadmap and performance targets to increase customer lifetime value, repeat purchase, engagement and brand loyalty.
Serve as a strategic growth partner to the broader marketing and leadership teams, translating company objectives into lifecycle strategies that accelerate acquisition, engagement, retention and revenue.
Own the strategy and performance of key revenue streams, including e-commerce sales, Hair Color Bar appointments and the Madison Reed Membership program.
Proactively identify emerging consumer behaviors, business opportunities and industry trends, and turn them into lifecycle strategies before anyone asks you to.

Drive Customer Acquisition and Database Growth

Develop and lead an innovative strategy to grow Madison Reed's owned email and SMS databases through lead generation, partnerships, promotions and on-site experiences.
Find creative ways to capture consumer interest and build permission-based relationships with prospective customers before, during and after their first purchase or service.
Partner with Acquisition, Brand, Digital and E-commerce to build database growth into broader marketing initiatives, and design welcome journeys that convert new leads into first-time customers.

Build Best-in-Class Customer Experiences and Retention Programs

Lead the strategy and execution of all lifecycle communications across email, SMS, push and in-app, delivering personalized, relevant and seamless customer experiences.
Identify the behaviors that correlate with usage, engagement and affinity, and create automated journeys that guide guests from their first color experience to long-term loyalty.
Connect the customer experience across DTC, Hair Color Bars, wholesale and membership, so the relationship with Madison Reed feels consistent at every touchpoint.
Establish a rigorous testing framework using A/B/n and multivariate methodologies to measure incremental lift, and write creative briefs that carry the business objective, the customer insight and the strategic direction.

Innovate, Build and Scale

Bring forward new ideas, technologies and channels that push past traditional CRM and strengthen our competitive advantage.