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Kepler Group

Director, Activation

New York; New YorkUnited States
Director+ · Media Activation
POSTED 4 NOV
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Role
6 days opentrue age
Posted 4 Nov
Pay
$79k–$138kno pay posted
$79k$240k
Market p25–p75
$158k–$240k
Kepler Group p25–p75
$79k–$138kn=6
New York · n=1242 · 365d to 10 Nov
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Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.

Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.

  • We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
  • We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
  • We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.

THE TEAM

Kepler’s Activation team is made up of forward-thinking media experts who bring deep platform expertise, analytical thinking, and a passion for driving performance across digital media channels. Our teams develop, execute, and optimize campaigns across paid search, paid social, programmatic display and video, connected TV, audio, digital out-of-home, and other emerging media channels.

We’re more than a media trading desk. We combine hands-on platform expertise with strategic thinking, data-driven insights, and a strong understanding of the evolving digital landscape to help our clients achieve their business goals. Our teams partner closely with clients, media partners, and internal stakeholders to develop innovative media strategies, identify opportunities for optimization, and build scalable solutions that drive measurable impact.

THE ROLE

The Director, Activation will provide strategic and operational leadership for a team of digital media professionals responsible for developing, executing, and optimizing performance-driven media campaigns across multiple channels. This role combines deep hands-on media expertise with strong client partnership and proven people leadership.

You will lead and develop a multi-level team of Associate Directors, Managers, Senior Analysts, and Analysts, setting strategic direction, building leadership capabilities, and ensuring excellence across campaign strategy and execution. As a senior leader within the Activation organization, you will serve as a trusted advisor to clients and internal stakeholders, drive innovation across media platforms, and identify opportunities to improve performance, strengthen team capabilities, and deliver meaningful business results.

WHAT YOU WILL DO

  • Lead and develop a high-performing team: Provide strategic direction, coaching, and mentorship to a multi-level team of Associate Directors, Managers, Senior Analysts, and Analysts, fostering accountability, collaboration, and continued professional growth.
  • Drive media strategy and performance: Oversee the development, execution, and optimization of cross-channel media campaigns across paid search, paid social, programmatic, and other digital channels, ensuring alignment with client objectives and business outcomes.
  • Bring deep hands-on media expertise: Maintain strong platform knowledge and serve as a subject matter expert, guiding campaign strategy, troubleshooting performance challenges, and identifying opportunities for optimization and innovation.
  • Lead client relationships: Build trusted relationships with senior client stakeholders and media partners, lead strategic discussions, and translate campaign performance and industry trends into actionable recommendations.
  • Drive innovation and operational excellence: Stay ahead of emerging media trends, platform capabilities, and technologies while establishing best practices, improving workflows, and identifying opportunities to scale team capabilities and efficiency.
  • Partner across the organization: Collaborate with senior leadership and cross-functional teams to develop integrated media solutions, support broader business initiatives, and continually evolve the Activation organization.
Source · Kepler GroupFirst seen 7 NovOriginal ↗