Company Overview:

About Us

Atlanta-based Incident IQ is the leading workflow management platform built exclusively for K-12 districts. Trusted by over 2,000 districts, Incident IQ powers mission-critical services for more than 12 million students and educators nationwide. By connecting technology and operational workflows, Incident IQ enables schools to streamline processes, reduce administrative burdens, and focus on what matters most: supporting students.

Purpose

Incident IQ is committed to creating a future where every K-12 district operates with seamless efficiency. When operations are unified on a single platform, districts gain the clarity and control needed to build a stronger foundation for student success. We’re focused on delivering the tools, support, and partnerships that help make that vision a reality.

Mission

Incident IQ is on a mission to eliminate the friction of disconnected systems and clunky workflows that slow schools down. We’re reimagining the critical work that happens behind the scenes, bringing visibility, efficiency, and impact to the processes that keep classrooms running. By streamlining the complex, automating the routine, and surfacing the insights that matter most, we can create the conditions for educators to teach, students to thrive, and districts to shape the future of education.

Role Overview

As the Senior PMM you will be the operational builder, messaging strategies and customer champion within the Product Marketing team. In an environment where engineering output is accelerating rapidly, your mission is to help design and revolutionize how we bring products to market—building a modern, frictionless release engine, managing customer change, and amplifying customer proof into our growth engine.

While building our GTM release machine, you will remain grounded in core product marketing fundamentals. You will own value-positioning frameworks, messaging hierarchies and benefit-driven narratives. You will sit at the critical intersection of Product Enablement, Customer Success (CS), and Marketing: establishing scalable release frameworks, building and supervising our autonomous Digital PMM Agent, turning customer success into compelling brand evidence (case studies, references, advocacy), and serving as a key partner to our customer-facing CS team.

Key Responsibilities

Foundational Messaging, Positioning & GTM Architecture

Value Positioning & Messaging Frameworks: Author foundational value propositions, messaging hierarchies, and feature positioning guides that translate complex software capabilities into clear, benefit-driven narratives for sales, CS, and customers.
Co-Design the GTM Release Engine: Partner with Product Enablement (R&D) and CS leadership to co-design and refine our GTM release framework - establishing clear communication tiers, release SLAs and launch readiness gates that balance engineering velocity with customer absorption limits.
In-App & Public Release Strategy: Help define the strategy for low-friction release channels (such as live in-app changelogs and public updates) that enable organic feature discovery and eliminate notification noise.

Digital PMM Agent — Build, Experiment & Supervise

Build & Supervise the Autonomous Digital PMM: Design, experiment with, and oversee our virtual team member (AI Agent) tasked with automated competitive intelligence sweeps, release readiness checklist audits
Human-in-the-Loop Quality Control: Review, polish and approve AI-generated documentation, changelogs and competitive digests in minutes, ensuring brand tone, value narrative, and strategic positioning remain top-tier.
AI Workflow Tinkering & Scaling: Continuously experiment with internal prompt workflows, AI agents, and modern GTM tools to scale team throughput by 3x–5x and automate repetitive junior tasks.

3. Customer Advocacy & Evidence Engine

Advocacy Program Ownership (SlapFive): Own and expand our customer reference engine (SlapFive) to build an active, organized network of referenceable district leaders, champions, and power users.