Company Overview

IDMe is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with IDMe once and seamlessly login across websites without having to create a new login and verify their identity again. Over 175 million users experience streamlined login and identity verification with IDMe at 22 federal agencies, 50 state government agencies, and more than 100 healthcare organizations. Over 600 consumer brands use IDMe to verify communities and user segments to honor service and build more authentic relationships. IDMe’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. IDMe is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.

IDMe is a full-time, in-office culture. Unless a specific job description explicitly states otherwise, all roles are on-site five days per week at one of our offices in McLean, VA; Mountain View, CA; New York City, NY; or Tampa, FL. Certain roles — such as field-based sales or other remote-by-design positions — may have different work arrangements as noted in their individual postings.

At IDMe, we embrace the thoughtful use of AI tools in our daily work and there are even occasions where we leverage AI in our hiring process. However, during the interview process, we want to understand your individual skills and experiences. Therefore, we have guidelines on how AI can be appropriately used during your application and interviews which can be found here.

About the role

The Martech Operations Lead is the product owner and project lead for IDMe's Martech stack, including its tools and processes. You support both consumer (B2C) and business-to-business (B2B) marketing, turn Marketing's needs into clear requirements, sequence the work against agreed priorities, and drive delivery. You make sure the data Marketing collects is accurate, consistent and ready for campaign measurement, modeling and reporting.

You are responsible for the Martech platforms between data collection and the channels where marketers act, including the customer data platform and its audiences, lifecycle messaging, B2B automation and account-based marketing, paid and brand platforms, consent and preference tools, and marketing data integration. You work closely with the teams that own the surrounding layers: product surfaces and event collection, the data warehouse and models, Revenue Operations (which owns Salesforce), and reporting.

You report to the Director of Martech, who sets strategy and priorities, and partner proactively and persistently with Marketing, Product, Engineering and Data teams. You are an individual contributor who guides the work of others without managing them: you set standards, review designs, and coach specialists and partner teams. Specialists support the platforms and instrumentation, and you help define those roles as the function builds out. Until then, you and the Director step in on configuration and instrumentation, with support from Data Engineering and Product as needed. IDMe is a startup, so everyone rolls up their sleeves. You do not design or run campaigns. You make it possible for Marketing to run them with confidence.

What you'll own

Product and project management. Turn Marketing needs into clear requirements, run intake and prioritization against agreed priorities, and manage roadmaps, delivery and coordination across Marketing, Product, Engineering, Data and Privacy teams.
Platform expertise and administration. Be the go-to across messaging, customer data platform (CDP), marketing automation platform, consent and data integration tools. Manage access, system health, licensing and documentation, onboard new vendors through security, privacy and AI review, and work day to day with vendor accounts and success teams.