Account Executive
Role Overview
Join the Hearst Dallas Advertising team to help deliver impactful media campaigns for our customers, leveraging our rich history, extensive audience reach, best-in-class advertising solutions, and the power of cutting-edge AI tools!
Hearst Newspapers is searching for two Local Account Executives to maximize digital, print and event sales revenue. You will prospect small to medium sized businesses, showing how our media product suite, traffic, and advertising solutions help reach their target audience. This position involves managing a full sales cycle: prospecting, leading presentations, creating proposals, closing business opportunities, and managing post-sales campaign results.
Why The Dallas Morning News?
Our people make the difference! Our diverse team is filled with passionate individuals who want to win. We offer an upbeat and collaborative working environment where challenging the norm is encouraged. With ample opportunities to learn new skills and advance within the organization, our team members are given the tools to learn and grow their careers.
- Leverage Advanced AI for Maximum Efficiency and Earnings: Imagine having a personal assistant that never sleeps. Our state-of-the-art AI tools, including ChatGPT Enterprise and Gong.io, streamline your workflow, enabling you to close deals faster and manage your pipeline more effectively. This means more time to focus on what you love and a direct boost to your earnings potential.
- Exclusive Partnership with OpenAI: Through our strategic content partnership with OpenAI and our exclusive ChatGPT Enterprise license, we have unparalleled access to the latest advancements in AI technology. This partnership provides us—and you—with a massive competitive edge in the market, ensuring you have the most powerful tools at your disposal to drive sales and exceed targets.
- Personalized AI Tutors for Seamless Onboarding: Your success starts from day one. With our personalized AI tutors, every question you have, and every training need you encounter is met with instant, tailored support. These AI-driven mentors ensure you learn and sell as quickly and efficiently as possible, empowering you to hit the ground running and achieve your goals faster.
What You’ll Do
- Drive Success with Innovative Tools: Utilize our AI-powered software to enhance every stage of the sales cycle, from prospecting and planning to presenting and closing deals.
- Sales Goals: Exceed sales activity, pipeline, and revenue goals on a monthly basis.
- Lead Generation: Call on small to medium businesses to show the value of our suite of advertising products. Generate new leads through cold calling, email marketing, networking, and staying aware of new business openings.
- Pipeline Management: Continually build a pipeline of new business and upsell opportunities. Consistently meet net new business meetings and team KPIs.
- Product Expertise: Become an expert on our digital and print products/services.
- Client Interaction: Conduct discovery calls and presentations with prospects and customers.
- Client Solutions: Recommend new products and promotional opportunities to current clients and handle objections efficiently.
- Forecasting: Manage client pipeline and monthly revenue forecast in Salesforce.com.
- Advertising Solutions: Create engaging advertising solutions to solve clients’ business needs.
What You’ll Bring
Required Qualifications
- Experience: 2+ years of business-to-business outside sales in advertising or media, with proven success in new business acquisition and exceeding revenue goals.
- Skills: Superior presentation, interpersonal, and communication skills. Technically savvy with experience in Salesforce, Excel, and PowerPoint.
- Mindset: Goal-oriented, competitive, and forward-thinking with strong business and financial acumen.
Preferred Qualifications
- Education: BA/BS degree in Advertising, Marketing, or Communications a plus or equivalent experience.
- Existing Client Relationships: Preferably have existing client relationships in the DFW market.