We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

About the Team

Global Digital Licensing oversees the use of Hasbro and partner IP across digital products and experiences, supporting licensing opportunities while ensuring consistent brand standards and compliance. The function works cross-functionally with global partners and internal teams to manage licensing requirements, approvals, digital submissions, and delivery throughout the product lifecycle. Following Licensing Stage Guidelines, the team covers defined digital approval and sample requirements across major licensed brands and partners.

Job Overview

Hasbro is seeking a commercially driven Director of Business Development (APAC) to grow its digital licensing business across mobile, PC and console gaming.

You will bring Hasbro’s brands to life through compelling gaming experiences by identifying, structuring and closing strategic partnerships with leading developers, publishers, platforms and digital marketplaces across China and the wider Asia-Pacific region.

Working with significant independence, you will represent Hasbro in senior-level discussions, make complex commercial decisions and build new revenue streams in some of the world’s most competitive gaming markets.

Location and Work Arrangement

This role is based at our Shanghai office and follows a hybrid schedule designed to support in-person collaboration. Employees are expected to work onsite on Tuesdays, Wednesdays, and Thursdays, with the flexibility to work remotely or onsite on Mondays and Fridays.

What You'll Do

Drive New Business Growth

You will identify and secure licensing opportunities for Hasbro’s portfolio of brands while building a strong pipeline of developers, publishers, platforms and strategic partners. You will develop business cases and proposals that connect our brands with relevant genres, audiences and market opportunities, contributing approximately one-third of the regional team’s annual new-business target.

Lead Deal Development and Execution

You will manage the full deal process, from partner identification and outreach through evaluation, negotiation, internal approval and closing. This includes structuring complex agreements covering royalties, minimum guarantees, development funding, marketing investment, user acquisition, territories, platforms and rights.

Working directly with founders, executives and senior decision-makers, you will navigate commercial, cultural and regulatory requirements across markets. Opportunities will be assessed using financial analysis, market evidence, partner capabilities and long-term brand potential.
Shape Regional Strategy

You will develop and execute Hasbro’s digital licensing strategy across Asia-Pacific, providing expert insight into regional gaming markets, particularly China’s mobile and wider digital gaming ecosystem.

You will monitor player behaviour genre performance, platform developments, monetization models, live operations, competitor activity and regulatory changes. These insights will inform recommendations on priority brands, partners, territories, platforms and investments, as well as emerging technologies and business models.
Manage and Grow Strategic Partnerships

You will build trusted relationships with senior leaders at licensees and strategic partners. After contract signature, you will oversee development progress, launch plans, live operations, title performance and contractual commitments.

You will identify risks and growth opportunities, expand successful partnerships into new titles, platforms and territories, and address underperformance or delivery challenges with sound judgment and a solutions-focused approach.