We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

Sr. Creative Director, Brand Experience, Toys & Games

Boston, Massachusetts, United States

About the Team

In a world where every interaction matters, the Global Creative Team crafts brand experiences that resonate across audiences and channels, fueling a lifetime of play. We turn every touchpoint, physical or digital, into a chance to spark wonder, build desire and drive business outcomes for our portfolio of iconic brands.

We operate as one global creative team, united by a shared vision, diverse perspectives and a belief that the best ideas can’t be confined by org charts or geographic borders. Our multi-disciplinary creative teams are driven by unbridled curiosity, bravery and an innate drive to figure it out.

Job Overview

We are seeking a Sr. Creative Director, Brand Experience to lead the creative vision, development and stewardship of Hasbro’s iconic portfolio of toy and game brands across Action, Fashion, Preschool, Nerf, Play-Doh and Board Games. This leader will shape how our brands show up in the world; building distinctive creative platforms and identities that connect with consumers, stand out in culture and drive commercial impact.

Leading our front-end Brand Experience organization, you will set the creative vision for the portfolio and build the teams, standards and tools needed to bring that vision to life globally. You’ll partner closely with Brand Marketing, Product Design & Development, Commercial, Licensing and our Global Creative Studio to connect brand strategy to execution across every consumer touchpoint. The mandate is simple: build brands that cut through the noise and move with culture.

Location and Work Arrangement

Hybrid: This role is based at our Boston, Massachusetts office and follows a hybrid schedule designed to support in-person collaboration. Employees are expected to work onsite on Tuesdays, Wednesdays, and Thursdays, with the flexibility to work remotely or onsite on Mondays and Fridays.

What You'll Do

• Set the creative vision for our toys and board games portfolio. Translating business, brand and commercial strategies into distinctive creative platforms that can scale globally.

• Own brand creative strategy across Action, Fashion, Preschool, Nerf, Play-Doh and Board Games, ensuring each brand has a differentiated and culturally relevant expression.

• Lead the front-end of brand development, including brand creative strategy, creative direction, visual and verbal identity, brand guidelines and creative toolkits.

• Build brands, not just campaigns. Establish enduring creative systems that strengthen brand equity while creating the flexibility to stay relevant across audiences and channels.

• Champion consumer and cultural insight as a creative catalyst. Ensure our creative work starts with a deep understanding of the audiences we serve.

• Partner with cross-functional partners to ensure brand vision translates with excellence across packaging, retail, digital, social, licensing and entertainment.

• Raise the creative bar. Establish clear standards for creative excellence and continually challenge our teams and partners to push beyond category conventions and the expected.