Gradial is building the AI-native system of work for enterprise marketing. Our agents turn ideas into live campaigns by executing across the tools, teams, and workflows enterprises already use—from content authoring and campaign assembly to quality assurance and brand compliance. We give marketers and creatives more time to shape brands, understand customers, and create work that moves people.

We’re tackling some of the hardest problems in applied AI: building agent harnesses, sandboxed execution environments, and orchestration that enable agents to plan, act, and verify their work reliably at enterprise scale. We’re growing rapidly, winning Fortune 500 and enterprise customers including AWS, T-Mobile, and Prudential. Our $65 million Series C led by Insight Partners is accelerating that momentum.

Join us to help define how people and AI agents work together. We move with urgency, reason from first principles, and take ownership from idea to customer impact. You’ll shape the product, own consequential problems, and build systems that some of the world’s leading brands depend on every day.

The Role

Gradial is hiring a Product Marketing Manager to define the category and drive product marketing strategy as the company scales. You’ll own how we position the company to executives, buyers, operators, analysts and the market at large. This is a high-impact role reporting to Product with a dotted line to Marketing, built for someone who joined an early-stage startup and drove it through a significant scale phase as a category-defining business.

You’ll shape the narrative across our full portfolio, from core platform positioning to launches, customer stories, competitive strategy and analyst relations. You’ll work closely with founders, product, sales and customers to ensure Gradial tells one clear story everywhere it matters. We’re looking for someone with strong instincts, sharp judgment and high conviction who knows how to make a new category feel inevitable.

What You’ll Own

Define and defend Gradial’s positioning across the portfolio, ensuring our homepage, pitch, launches, and market narrative tell one clear story
Name and shape the category before someone else does through sharp messaging, proprietary research, and language that sticks in the market
Own product and company messaging for executives, buyers, operators, and technical stakeholders across every major channel
Lead product launches as narrative moments, building the storyline, proof points, founder content, customer voice, and go-to-market coordination end to end
Build competitive positioning that helps us win in live deals against adjacent platforms, established incumbents, and agency alternatives
Partner closely with Sales to sharpen differentiation, strengthen objection handling, and improve win rates where it matters most
Turn customer wins into category-defining stories by building a repeatable engine for case studies, named talks, videos, PR moments, and co-marketing assets
Talk to customers and power users frequently, using those insights to refine messaging, uncover proof points, and keep our story grounded in reality
Own analyst relations across top industry firms, shaping how the market understands the category and where Gradial fits
Hold a high bar for clarity and consistency, protecting the company from diluted messaging as we scale

What We Need

5+ years of product marketing experience in B2B SaaS, ideally in a product-led or category-creating company
Experience joining an early-stage startup, roughly under 250 employees, and driving it through a significant scale phase as a category-defining business
Strong track record owning positioning, launches, competitive strategy, customer storytelling, and sales enablement
Exceptional writing and storytelling skills with the ability to create sharp narratives that influence buyers, operators, analysts, and internal teams
Ability to translate complex product capabilities into clear market value for both technical and non-technical audiences