ABOUT GOODR

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

LEADERSHIP: We expect our leaders to be guiding lights for their teams. To support that, we provide leadership courses to sharpen their leadership abilities, including an in-house leadership coach.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

HYBRID WORKING: This role is required to be in our Inglewood office every Tuesday and Thursday with the occasional third day thrown in.
PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company.

Fun Fact: goodr celebrates every Earth Day by releasing limited-edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too!

ABOUT THE ROLE

Think you have what it takes to drive massive growth across America’s biggest retail chains without losing your sense of play? As our Director of National Sales, you’ll be the strategic engine behind our big-box growth, turning cold sales targets into legendary retail partnerships. You’ll lead the team, optimize pipeline health, and deliver brand-aligned seasonal launches that solve needs customers didn't even know they had. If you bring experience in Consumer Packaged Goods, and have managed large retailer accounts, let’s chat!

RESPONSIBILITIES

LEADERSHIP

Lead by example by consistently living into goodr’s values of Fun and Authenticity
Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision
Hold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountable
Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department
Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves
Own your team’s budget and ensure its accuracy
Use imagination and wisdom to set team goals and communicate them clearly
Challenge the status quo ALWAYS. The phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the same

ROLE SPECIFIC

Build and execute strategic growth plans for national big-box and key account retail partners like Target, Dick’s Sporting Goods and DSW
Develop account-level sales strategies, setting goals, KPIs, and forecasts that align with company objectives and factor in industry trends and competitor activity
Drive expansion opportunities within existing accounts and identify new big-box/key account partners to fuel growth
Oversee the day-to-day rhythm of account management to ensure seamless execution and strong, lasting client relationships
Collaborate with cross-functional flocks to deliver retail launches, campaigns, and promotional strategies
Utilize Salesforce and other tools to track performance, measure pipeline health, and optimize sales processes
Travel to key account meetings, trade shows, and field visits to strengthen partnerships and drive revenue growth
Deliver brand-aligned seasonal in-store execution plans for all Core 5 accounts to ensure a world-class customer experience